VIDEO THEMES: Below are the three overarching themes that the Navy Federal team wants these videos to focus on.

• Our Members are the Mission Tagline Support - Videos that fit into this theme should demonstrate what the Navy Federal tagline means when it says "Our Members are the Mission." They should be emotive pieces that focus on the care that Navy Federal provides to their members, and they should promote the idea that their money is safe and with someone they can trust.
• Financial Wellness and Informative Content - These should inform members and new prospects about financial topics and/or offer tips to elevate Navy Federal as a trusted advisor. We'd specifically like some to address different social media frauds or scams that are actively being used, as those in particular should help to increase awareness. 
• Current Trends - Videos under this category should join in on current topics, conversations, and social media trends in a way that makes them relevant to Navy Federal's brand/voice.

NAVY FEDERAL SOCIAL CHANNELS:

• TikTok
• Instagram
• YouTube

SAMMIE THE SEA OTTER:

• By poking around the Navy Federal social channels you would have come across Sammie the Sea Otter, Navy Federal's rad mascot. Sammie can definitely be featured in these videos if the creative serves the brief and his inclusion makes sense. If filming live-action a Sammie costume can be supplied to the selected filmmaker and guidance will be provided on actions, depictions, and presence. He can also appear animated if it serves the creative. 

FINANCIAL WELLNESS HUB:

• MakingCents is a financial wellness hub made by Navy Federal. This is an information portal with financial tips, tools, and resources to equip their members to help achieve their financial goals. This will give you a feel for what topics Navy Federal educates on and can be used as a reference point. 

HELPFUL REFERENCE VIDEOS THAT NAVY FEDERAL LIKES FOR INSPIRATION:

• CashApp Tax Reminder
• CashApp Fraud Awareness
• Chime Overdraft Fees
• Chime Holiday Scammers
• Chime Dollars & Cents

ABOUT NAVY FEDERAL: Navy Federal was founded during the Great Depression by seven Navy Department employees who wanted to help themselves and their co-workers reach their financial goals. They envisioned a credit union that would offer loans with affordable rates and manageable terms to its members. What started as a small group of Navy personnel with similar goals has now grown to include officers and enlisted men and women of all branches of the military, including veterans, Department of Defense employees, and their families.

For over 90 years, Navy Federal Credit Union has been helping their members build financial security. Navy Federal has become the largest credit union in the United States, proudly serving the unique needs of their 13 million member-owners by always putting members first. They're still growing though, and always looking for new ways to drive brand awareness, educate their members, and bring in prospective members. With that in mind, Navy Federal is looking to partner with two social-savvy creators to produce two separate content suites, each with three different videos that tie into some key themes. These will be made for paid use on TikTok, IG Reels, and YouTube Shorts, and this project will serve as a pilot, so in success, there's potential for this to become an ongoing monthly engagement.

The goal of this project is to create short social content that increases Navy Federal's brand awareness, inspires financial wellness, informs people about basic eligibility requirements, or - every so often - simply entertains people. Navy Federal has broken out three loose themes that these videos should fall into, and you can find more information about the themes in in the Background.  You'll see that the themes are not very prescriptive, so there's some openness and flexibility here, and although we'd like one video in your suite to correspond to each theme, exactly how you chose to do that is up to you.

In terms of format and execution, Navy Federal is open to live-action, animation, motion graphics, and even stop motion, and since the brand is looking for particularly savvy social content, "live-action" can include selfie-style content, testimonial content, and green-screen formats that blend some live action with other visuals. This can be lo-fi smartphone-shot content, or it can be more polished and professional.  To give you a sense of how you might approach this, you might use dynamic kinetic text to share a quick financial tip, or you might cast talent and have them detail a current social media financial scam, or you might use crafty stop motion elements to bring to life their tagline - Our Members our the Mission - in an unexpected and earnest yet playful way. This is a great opportunity to use the themes provided as your prompt and then think creatively on how you can create some eye-catching videos promoting brand awareness around it visually. In the Background, you will find some inspiration in what other brands in the financial space are doing. It is not necessary for you to have a large team or extensive production capacities to execute this project.  

At their heart, these videos are brand awareness pieces that will prompt some sort of emotion out of viewers - heartwarming, humorous, inspiring, motivating, enlightening etc. - and leaves them wanting to find out more about Navy Federal. They're not looking for overly elaborate "commercial" executions and while there will be paid media behind these, the brand does not want them to come off as generic, obvious advertisements. Your three concepts can all have similar approaches while the specific messaging will need to be different across themes. If casting live-action, the brand is open to reusing the same cast, locations, and even music. While VO and spoken dialogue are welcomed, they are not a mandatory. If, however, you use VO or any spoken dialogue captions will need to be burned into the final videos. Please consider how this might impact your visuals keeping the text safe zones for the respective social platforms in mind. 

Should all go well in this pilot project, one team may be selected to move forward and create content on a monthly basis for a three month period. We anticipate this would be approximately 30 pieces of content (or about 10 per month) with a total budget of approximately $30,000. You can assume this would require three batched shoot windows (one for each month), and creative approaches and concepts would be developed in conjunction with your team, while still falling within one of the three themes provided. Please note that this quarterly opportunity is NOT guaranteed at this stage, but it's Navy Federal's intent is to establish an ongoing workstream for their social content moving forward.

Your pitch treatment should include at least THREE original concepts based off the themes provided and how you would execute these original concepts to fit into Navy Federal's style/voice. Navy Federal will then work with the greenlit filmmakers to hone these concepts. Feel free to include links to any existing TikTok videos (they don't have to be your own) that represent the style you'd be aiming for. Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 3 total video assets, per creator. 

• Three :15 videos (9x16)

EXPECTED TIMELINE: HERE

RELEVANT ASSETS: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Instagram Reels/In-Feed
• TikTok
• YouTube Shorts

TARGET AUDIENCE:

• Gen Z
• Early Career Active Duty 
• Millennials 

TONE/FEEL: Thoughtful, Earnest, Genuine, lighthearted, humorous but not overly silly, informative, inspiring.  

EXECUTIONAL MANDATORIES: 

• If the videos have VO or any spoken dialogue then captions must be burned into the footage.
• If using talent (VO or on-screen), they cannot have current or recent ties to competitors (USAA, PenFed).
• These cannot be comparison style videos and cannot contain comparison statements to other brands, companies, or financial institutions. Please be mindful to not include any comparison language whether it's indirectly or directly. 
• The videos cannot feature any weapons.
• The videos cannot include any political content.
• All videos will need the disclaimer "Insured by NCUA" at the end of the videos. Additional disclaimers may be provided reliant on compliance and legal review. 
• When saying brand name, first instance should be “Navy Federal Credit Union” after that it can be “Navy Federal”.
  • You cannot refer to the brand as Navy, NFCU, The Navy Federal Credit Union, The Navy Federal, The Navy Fed or Navy Fed. 
• Your videos must feature the brand logo in the upper right, or upper left, corner of the screen throughout excluding any end cards used. 
• When showing people, they cannot wear clothing with team logos, product logos, retailer logos, slogans, or other messages visible.
• When filming, whether in-home, in a business, or on the street, be mindful that no team logos, product logos, brand/company logos, retailer logos, slogans, or other messages are visible in your shots - cups, signage, posters, etc. 
• If showing service members in uniform all ranks, insignias, name patches have to be blurred and must adhere to all uniform regulations.
• Sammie the Sea Otter can be leveraged for your videos if it's appropriate for your execution. 
• A non-numbered Navy Federal Credit Union card can be used in the videos, if needed.
• If a Navy Federal Credit Union card is shown, the American Express logo must be visible, and not obstructed in any way. 
• The same talent can appear across all videos.
• Keep in mind these are for a gen Z/millennial audience, so should be someone they can relate to. For early career active duty/military themed or any tie to military look, should look like someone in the military or young veteran.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): Your pitch treatment should include at least THREE original concepts and how you would execute these original concepts to fit into Navy Federal's style/voice. Navy Federal will then work with greenlit filmmakers to hone these concepts. Otherwise, this should be a more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.