Health Hub Concepts

Below, we have the 4 broad concepts Nature Made is exploring and looking to visualize. Your visualization should focus on just one of these concepts, but you are able to submit multiple visualizations if you like:

• Central Command - Less metaphorical than the rest, this concept positions the gut as the ‘central command’ of our bodies. It’s central to our wellbeing - good stuff is created there and sent out to other body regions, including our brains. And it’s where microbes and good bacteria reside, helping to keep our immune systems functioning at their best. Our digestive system is in the center of our bodies for a reason, and this concept looks to nudge and redraw the map of our body to show how important this system is to our overall health by visually connecting this system to every aspect of our bodies.
• Microbiome Grand Central - In this imaginary bustling train station, immune health and nutrition-themed lines, filled with happy commuters, run like clockwork. They help us get around, make our travel smooth, and protect us from harm. In brief moments, they get out of whack, trains run late, and travelers get stressed. Nature Made comes in like a helpful station agent and conductor, supporting our immune system, and getting the system running by boosting that invisible connection between gut health which microbiomes play an essential part in and the rest of our body.
• Feel Good Factory - Think of your digestive system like a giant factory where trillions of organisms from our microbiome are working super hard every day to improve your overall health. This factory is even connected to your brain and produces Serotonin to make you feel good and Melatonin to help you get proper sleep. So many different functions happen here, and they're working around the clock to help you feel your best.
• Gut Health Delivery - We’re all familiar with food and package delivery systems, Amazon Prime, DoorDash, Instacart, etc. We should think of our gut health in the same way, a Gut Health Delivery System. This is your nutritional hub, breaking down, sorting, and distributing nutrients to your bloodstream and throughout your body. However, unlike some other delivery services your body runs 24/7 and offers instant delivery.

Digestive Health Details

Science communication can be a tricky task when you don't have all the details, and even when you do, those facts can be difficult to mold into palatable information for the public. Below, we have distilled down a few details of gut health to inspire your concepts. These are not mandatories, but they could prove useful as you encapsulate the gut's role in our lives: 

Microbiome - You may have heard this term in reference to the organisms and bacteria that live in our digestive tract. Here are a few details on this element's significance in our gut health.

• It's essential for development, immunity and nutrition. Gut microbes help digest our food, regulate our immune system, protect against other bacteria that cause disease, and produce beneficial substances like B vitamins, amino acids and short chain fatty acids. 
• Loss of diversity and loss of a particular species in the Microbiome is implicated in several health disorders such as obesity, diabetes, irritable bowel syndrome (IBS), crohns, colitis, autism, cancer, etc. Autoimmune diseases such as rheumatoid arthritis, muscular dystrophy, multiple sclerosis, and fibromyalgia are also associated with dysfunction in the microbiome.
• It's responsible for our body's differential responses to the same foods or medications, underscoring the importance of personalized nutrition or treatment.

Gut-brain Axis - refers to constant communication between the specialized nervous system of our gut and brain. While we might not be cognizant of every moment in our digestion, our gut and our minds are always connected and sharing information.

• Gut microbiota plays an active role in processes linked to brain development and physiology, psychology and behavior. It is a complex process which is not fully understood.
• Disruption of gut microbes can lead to alterations in the nervous system, resulting in the progression of various nervous system disorders. This axis is finding relevance in various psychiatric, neurodevelopmental, age-related, and neurodegenerative disorders. 
• Gastrointestinal (GI) discomfort can lead to stress and vice versa. Stress impacts all major aspects of gut physiology while also having negative effects on the intestinal microbiota. Anxiety and depression are common among patients with IBS.

Lots to digest here! Your concepts do not need to capture all of these details, but they are here to help you understand the overall dynamic between gut health and the rest of our body. 

The goal of this project is to find a visualization for the Health Hub, the system that manages the gut and contributes to our body's overall immunity, mood, and much more. Given its importance to overall health and its complexity, the gut is often referred to as the second brain. Nature Made needs the equivalent of mood boards, concept art, and inspirational images that help bring our gut system to life and show how it impacts the entire body. We've discovered some concise concepts for you to visualize against in the recent Nature Made Importance of Gut Health Concept Project so be sure to review the background section for more details on the Health Hub concept as well as information on the broader implications of our digestive system.

ADDITIONAL GUIDANCE: Nature Made would like to avoid some things other brands are doing in this space. Please see the Assets tab for more details on these.

EXPOSURE: Internal development. No specific medium or execution at this time.

TARGET AUDIENCE: Strivers. Spanning ages and genders, wanting to live better/be stronger, driven in all parts of their lives.

In order to be considered for this project, you must include the below materials in your submission. 

 

• VISUALIZATION (REQUIRED): 500 characters or less synopsizing your visualization of this concept.

• HEALTH HUB CONCEPT (REQUIRED): Select the Health Hub Concept you are targeting for your visualization

• VISUAL CONCEPT  EXAMPLE (REQUIRED): Share your visual representation of the Health Hub Concept of your choosing. This can take the form of mood boards, inspiration images, or even an original illustration/design. This can also be a multipage PDF if you have more to share. The goal is to contribute possible examples as Nature Made begins their brainstorm.

1. Preferred format for upload to the Tongal website is .png or .jpg.  Should your submission be greenlit, you will also be required to provide layered design files.
   
   
2. BY SUBMITTING A DESIGN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
6. Submissions must be in the English language.
    
7. Limit 5 submissions per member, per Phase.
    
8. You must be at least thirteen (13) years or older to enter.
   
   
9. The Sponsor reserves the right to repost the contest.
   
   
10. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Designs based on their prior work and experience as a designer.
    
    
11. The Sponsor will be entitled to reasonable revisions on the finished Designs without providing additional compensation.
    
    
12. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit creators MUST also provide releases for all assets appearing in their design.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.