Everyone believes that we all need to come together, as humans, to realize that, without a healthy planet, clean hands + healthy people don’t really matter. It’s about uniting in a movement of goodness, grounded first in the small actions we all can take each day to make our world a better place. And that starts with Everyone.  

Their products/packaging/company are dedicated to:

No animal testing

No parabens, dyes, phthalates

No synthetic fragrance (a big difference!)

No sketchy fillers

No harsh chemicals

Yes Hypoallergenic + dermatologist tested

Yes plant extracts + pure essential oils

Yes Zero waste manufacturing

Yes family owned

Everyone is one of the leading providers of natural hand sanitizers and liquid hand soaps in the country. They've always made great products to help clean your hands, but now more than ever they know that clean hands are one of the keys to being a healthy person. They believe that everyone and everybody - regardless of their race, age, sexual orientation, political ideology, or socioeconomic level - deserves products that don’t force them to choose between a great value and great Values.  Everyone is a B Corp, zero-waste manufacturer that only makes products that are cruelty free, free of synthetic fragrances and dyes, and many of which are EWG-verified. 

The goal of this project is to build brand awareness. Live action and animated approaches are both welcome. They want to reach an audience who has not heard of the Everyone brand or who might've seen their products/labels in stores but haven’t tried them yet. Everyone is rolling out new packaging in 2021, however they still want to deploy some videos this year. This suite of videos may include some versions showing their current packaging and others showing their upcoming packaging. 

DELIVERABLES: Four total deliverables:

• One :30 video (16x9)
• Three alternate :30 versions (16x9). Alternate variations will involve the same characters, locations, and script, and will mostly involve small changes that can be handled in post-production, including changes to CTAs, end-card designs, on-screen text copy, and other minor edits. Additionally, depending on where the creative lands, a version may include a slight variation to the script. This will be decided between the selected producer and client during scripting. 

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE: YouTube. For YouTube TrueView for action best practices please click here. 

TARGET AUDIENCE:  Meet our community! While their current audience does skew 35+, they're aiming to reach an audience that is around 25-44. She’s interested in products that are better for her family and will shop for things that are healthy, natural and affordable. She wants products that are great for everyday use and have good ingredients for the whole family.

 

TONE: Approachable, colorful, fun, inclusive, inviting, informative, not high-maintenance, straight-forward, punchy, energetic,  and conversational.  They can be serious and sincere, but they're generally a playful, celebratory brand. Their voice is warm, playful and inclusive because in this great big world, a little warmth and authenticity can make a world of difference for you and your community!

If design in the “Naturals Space” is hand done, leafy and brown, Everyone broke with that tradition and used big san serif typography, bold color blocking and geometric shape language. Simplicity is the guiding principal.  What is the minimum number of parts you can use to communicate an idea?  

Currently, their competitors are ‘weaponizing’ their products and referring to the pandemic as a ‘battle against germs’ This approach uses fear and fear has no part of the Everyone brand. They want to empower people to have meaningful experiences with all individuals. They want them to use their products to facilitate connection and living life as they desire without bringing more stress and fear into their daily lives.

 

EXECUTIONAL MANDATORIES: 

• While Everyone makes several products the focus of this project are their natural hand sanitizers and liquid soaps.
• The end card can be as simple as animating the Everyone logo but should not drive viewers to a specific URL. 

Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.