Manscaped™ is a new company taking the men’s grooming world by storm by developing the best in class below-the waist trimming and grooming tools. They are all about moving men forward by elevating the male grooming experience and enabling men to unlock their confidence by providing innovative and premium grooming products at attainable prices. Manscaped uses humor to engage, connect, and break down walls on taboo subjects like manscaping. 

The Testicular Cancer Society is committed to raising awareness for the most common form of cancer in men age 15-35, providing education about the disease, and giving support for fighters, survivors, and caregivers. 

REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

• Manscaped x TCS 2020 Testicular Cancer Awareness Video
• BETC Paris Breast Cancer Awareness Video

Fellas, are your parts in order? Have you checked yourself lately? Did you know that testicular cancer is the most common cancer in men ages 15-35?  Well, that's why Manscaped partnered with Testicular Cancer Society (TCS) in 2020 to produce this award-winning "We Save Balls" video campaign that was the "Winner in Best Comedy Video" and received the "Gold Distinction in Humor" from the 5th Annual Shorty Social Good Awards.

This April, Manscaped is partnering with TCS once again to raise awareness around National Testicular Awareness Month and we need your help in educating men on the proper way to "touch themselves" and check their "little fellas" for this highly treatable form of cancer! 

Manscaped is open to any creative formats as long as it is funny and playful, but avoid being too "on the tip" with your jokes! We're encouraging you to pitch a visually interesting format that could either be shot in live-action with diverse talent, or produced in an animation style, or have thumb-stopping motion graphics with text overlay and infographics. Tell us what you think will visually help make this video engaging while still raising awareness around this very important cause! 

Since April is quickly approaching, this is a fast-moving project (check out the timeline in the assets folder), so please take that into consideration in your pitches. For more brand info, check out the Background section, and for any questions or other project updates, check out the Project Forum. 

 

DELIVERABLES: 

• One :30 video (16x9, 1x1)

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• Manscaped & the Testicular Cancer Society's websites, YouTube and other social channels.
• Check out our platform best practices page!

 

TARGET AUDIENCE: Men between 18 and 35. 

 

TONE:

• The brand voice is clever, quick, witty, smart, analytical, outspoken, blunt, brash, edgy, and sexy from a place of confidence, no posturing or sexism.   
• No juvenile/overt/immature/offensive body humor. Elevate your humor. 

EXECUTIONAL MANDATORIES: 

• Your video must include elevated humor and playfulness, no sophomoric jokes or too "on the nose" jokes.
• Your video must have an engaging hook in the beginning to capture interest enough to get viewers to stop scrolling and watch the full video.
• While the primary goal is to raise awareness for Testicular Cancer during April for National Testicular Cancer Awareness month, you should keep in mind that the secondary goal is to highlight the partnership between Manscaped and the Testicular Cancer Society.
• Manscaped will provide an end card, but your CTA should include: "Visit www.manscaped.com/tcs for more information".
• If you choose to feature talent and/or VO casting, please present a diverse set of options.

• No need to feature any Manscaped products in this video.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal up to $16,500. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range. 
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID/BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like each producer to create all of the videos listed in the Deliverables section with a total budget of up to $16,500. Please ensure that your budget factors in appropriate COVID safety protocols (i.e. testing, PPE, cleaning supplies, backup talent, etc.). You can download the budget template here.
  
  
• COVID PROTOCOL (REQUIRED): Please let us know your team’s COVID safety protocols for production. If you’re doing everything yourself, or your team will be working 100% remotely, let us know that this won’t apply. Otherwise, at the very minimum, your safety plan must include information about:
  • What city and state you plan to film in
  • Whether you are filming interiors or exteriors
  • Approximately how many people you plan to have on set
  • How you’ll account for testing, PPE, and distancing on set
  • How you’ll handle talent and backup talent, including any hair, make-up, and wardrobe needs
  • Whether you’ll have a dedicated compliance officer on set

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.