National Geographic has been a leader in the field of sustainability for decades. Their editorial content consistently features articles on sustainability, including an annual “The Best in Sustainability” honorarium for the travel and tourism industry, “The World’s Top Cities for People and the Planet,” and countless articles on sustainable agriculture, living, recycling, and responsible corporate practices. The content is stunning, innovative, engaging, and most of all, relevant to the emerging group of consumers who care about the environment and our planet today.
Now National Geographic is taking it to the next to build out a new video series for social or traditional digital platforms that will highlight and drive awareness about their deep commitment to sustainability. They’ve got authentic and meaningful stories to tell in this area, but they’re looking to YOU for help in figuring out what kind of stories they should actually tell, and how they should tell them. So ask yourself, what kind of videos have you seen like this that work well? What kind of videos would stand out? Are there particular types of stories, or particular formats, that would capture people’s attention more and help call them to action? Is there some unique approach that National Geographic could own?
It’s a broad ask, because there’s a lot of openness here – for example, you could suggest docu-style videos about specific sustainability efforts, or splashy videos set around attention-grabbing stunts, or even anthemic videos that drive to a compelling call-to-action. The content should be inspiring, visual, and shareable. Your submissions could call out a specific platform, like Facebook or Instagram, but they don’t have to.
What is Required to Submit your Series Concept:
Check out more details below!
The goal of this project is to develop an innovative video series Concept about the impact and importance of sustainability efforts to help National Geographic create memorable – and actionable – moments for their audience. National Geographic should see a lift in consumer awareness of their efforts, and the content should appeal especially to the millennial consumer.
--Target Audience: National Geographic is looking to target a group called “Bon Viviants”:
--Tone: Rich, visual, share-worthy and inspiring.
--Exposure: Your Concepts will have an impact on how Nat Geo decides to use the videos that are inspired by those Concepts. Generally, though, they will likely be viewed on social channels, as well as the National Geographic website.
PHASE 1: SERIES CONCEPT – Submit your Concept convincing the Sponsor why your Concept should be selected, as outlined in the Background and Objectives above, using:
The THREE (3) most compelling Series Concepts will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, each will receive $500.
1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
6. Limit 5 submissions per member, per Phase.
7. You must be at least thirteen (13) years or older to enter.
8. In the event that fewer than 75 Concepts are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
9. Winners must complete the standard Tongal W-9, Winner Affidavit, and IP Assignment.
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.