***This project is looking for Series Ideas specifically about National Geographic Explorers. We are running a separate project for more general ideas that would play well on National Geographic’s social channels. You can check that project out here.***
Explorers push the boundaries of what’s possible in order to further our understanding of the world and National Geographic has been at their side every step of the way.
National Geographic created the Explorers program to recognize and support inspiring adventurers, scientists, conservationists and storytellers across the globe. Every year, a new group of bold and exciting pioneers are named “Explorers” and receive grants to further their research and findings. These risk-takers and innovators are at the cutting edge of what exploration means today.
But despite their superhuman feats, these future world-changers are still people and National Geographic wants their followers to connect with Explorers on a personal level, not as just a name in a textbook. The brand wants to make Explorers relatable by sharing their motivations, their hopes, their fears, their sucesses and their failures with the world.
National Geographic wants people everywhere to realize that exploration is more accessible than we think. But they need your help, Tongalers. We’re looking for ideas for digital content series and formats that can live on National Geographic’s social media channels. Series Ideas that will make these distinguished Explorers more accessible and relevant to the average person. How can we connect these pioneers with the casually curious and help them fuse an emotional bond with their followers?
Here are just a few of the extraordinary Explorers that National Geographic supports. Check out the links below to learn what they’re working on:
Dig into the list above and learn about each Explorer’s story. Then think about innovative ways the Explorers can excite and engage National Geographic’s followers. How can we make their stories come to life and get people interested in not only their work, but the Explorers themselves?
Then give us a memorable Series Idea in 250 characters or less. Tell us which platform your Idea is intended for by choosing from the dropdown menu on the submission page. Check the objectives section for more details.
What is a Social Media Series Idea?
Series Ideas are concepts for ongoing content that extends a brand’s Campaign Idea to various platforms. They could be everything from creating a funny web series about competitive sisters to producing an adorable series about what it’s like to get a puppy. Your Series Ideas should be intended for one of the following social platforms:
The goal of this project is to generate Series Ideas for National Geographic social channels that humanizes National Geographic Explorers and develops an ongoing, relatable connection between the Explorers and the National Geographic Audience.
--Target Audience: Existing National Geographic viewers, subscribers, and social followers.
--Tone: Inspiring, bold, positive and personal.
This Project will be worth a total of $1,500 and consists of a Series Idea Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: SERIES IDEA – Tell us your Series Idea for National Geographic in 250 characters or less. Series Idea winners will receive $250 each.
1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may
be used to help the project sponsor determine the final rank order.
6. Limit 5 submissions per member, per Phase.
7. You must be at least thirteen (13) years or older to enter.
8. In the event that fewer than 100 Series Ideas are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
9. Winners must complete the standard Tongal W-9, Winner Affidavit, and IP Assignment.
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.