** Project Update: Please base your Pitches off of one of these two Concepts **

Concept 1
More and more parents realize that kids could be more efficient in learning and dealing with problems when they stay focused on something. Having better focus could impact their entire life. With this said, if a battery is not durable, it could lead to toys losing power or stopping mid-play, causing kids to lose interest and become easily distracted. This makes it difficult to cultivate children’s focus and concentration. Nanfu battery with Power Ring, lasts much longer and provides sustained power for toys, helping kid learn better by staying focused.

Example: A little girl/boy (under 7) plays toys with sound or light. Show how toys with durable batteries (Nanfu) could help her/him be more focused instead of being distracted/frustrated.

Concept 2
Playing together with toys is important for parents to build an emotional relationship with their kids. Good batteries provide non-stop energy for toys, which makes playtime better, kids happier, and deepens kids’ relationships with their parents (showing their love back in unique and touching ways). Nanfu battery with Power Ring, lasts much longer and provides sustained power for toys, strengthening the relationship between parents and children.

Example: A father loves to play with his child, even when he’s tired after a long day at work he tries his hardest to make time to play. The child has many toys that use Nanfu batteries & the father will get down on the floor with his child to play with them all. We see them play after work several times, sharing happy & loving moments. One day the father is just too tired after work & lays down, exhausted. The child approaches him with a Nanfu battery to give him energy. He smiles & they play together.

Batteries power more than just your remote. They’re the silent heroes that help charge your day from your alarm clock in the morning to your wireless mouse and keyboard at work to your digital camera that captures your family moments at night.

Fujian Nanping Nanfu Battery is the leading battery manufacturer in China creating batteries that are reliable, trustworthy and long-lasting. Working with Tongal, Nanfu Battery is looking to create two emotional and engaging 30-second TV commercials (each with a 15-second cut-down and a longer digital cut) for their alkaline batteries. Please read below for more information:

• Your video should communicate that the Nanfu alkaline battery is the "best" battery you could get.
• The takeaway from your video should be “believe in the power of lasting.”
• Think about how you can leverage the concept, “the child is the center of family,” to drive a parent’s focus to batteries in an emotional way.
• Your concepts, pitches and videos should be geared towards a Chinese audience.
• Language: Your concepts and pitches must be submitted in English. Your final video could be in Mandarin OR English or it can have no dialogue.
• Storyboards: While you are not required to submit a storyboard with your pitch, it is highly encouraged.  
• Cultural Expert: Since Nanfu Battery is a Chinese company and the target audience is Chinese families, you’ll need to identify a Chinese Cultural Expert with your pitch. This can be yourself, someone on your team, or someone you intend to hire. The Chinese Cultural Expert should review your scripts, storyboards, locations and casting and plan to be on set to ensure that the final video captures the cultural nuances of the region.
• End card: You will need to create a 2 to 3-second end card for the videos.
• Product: Product will be provided to the TWO (2) pitch winners.
• Check out this video for inspiration: Video Example
• Current Nanfu Ad:  http://v.youku.com/v_show/id_XMTUzOTEwOTg1Ng==.html?from=s1.8-1-1.2 
  • Your video will need to abide by China’s advertisement regulations:
  • Do not use superlative language for your videos when describing Nanfu products or the brand. For example: best, most, no.1, only 1, first choice. While we need to convey Nanfu batteries are the "best," you cannot explicitly state that in your video.
  • Do not compare Nanfu products or the brand with competitors.
  • Do not disparage competitors; even if there isn’t a competitive brand name, do not disparage other battery categories such as carbon.
  • While you can use kids in your videos, you cannot use a child who appears under the age of 10 to actively recommend the brand.
  • Do not use the Chinese national flag or any Chinese national signs.
  • Stay away from politics, nationality, religion and other sensitive topics.
• This project involves a Digital Cut consisting of a longer version of the 30-second video (up to 90-seconds) to be used on digital and a Social Pack consisting of FIVE (5) still images per video.

The goal of this project is to create an emotional and engaging 30-second TV commercial with a 15-second cut down and a longer version for digital for Nanfu Battery.

This project also involves a Digital Cut consisting of a longer version of the 30-second video (up to 90-seconds) to be used on digital and a Social Pack consisting of FIVE (5) still images per video.

PRE-PRODUCTION NOTE: This project includes a pre-production phase (What is a Pre-Production Phase?). This means you will be required to submit certain items for approval before moving onto the video phase. The approval items for this project are:

SCRIPT  – This project requires script approval before filmmakers move onto the video phase. The brand may provide feedback on your script and ask you to submit a new version. There may be multiple rounds of feedback until a script is approved by the brand.

HEADSHOT  – This project requires headshot approval before filmmakers move onto the video phase. You must submit at least two actor options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new actor options.

STORYBOARD - This project requires storyboard approval before filmmakers move onto the video phase. The brand may provide feedback on your storyboard and ask you to submit a new version of the storyboard.

WARDROBE - This project requires wardrobe approval before filmmakers move onto the video phase. You will need to submit descriptions and/or pictures of your cast’s wardrobe. You must submit at least two wardrobe options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new wardrobe options.

IMPORTANT: No filmmakers may begin shooting their video until all approvals are completed and the video phase has officially begun. If you begin shooting your video during the pre-production phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.

If you’re selected as a pitch winner, a Tongal producer will email you to help walk you through the pre-production and approvals process.

NOTE: The 30-second video, 15-second cut-down, digital cut, and social pack are all due at the close of the video phase. Please upload them as separate videos when submitting your videos.

--Key Marketing Messages: 

• “Believe in the power of lasting”

 

--Target Audience:

The target audience is mainly parents of kids up to 14 years old who are heavy battery users (both carbon and alkaline), especially young mothers who purchase carbon batteries for their kids’ toys.

Even though 1 alkaline cell lasts longer than 6 carbon batteries, the moms still purchase carbon batteries for their kids because carbon batteries are cheaper and because they don’t think their kids feel loyalty towards their toys and they don’t want their kids to play with toys for too long.

Please take a look at the Family Chart for additional information.

 

--Executional Mandatories:

• Your concepts, pitches and videos should be geared towards a Chinese audience.
• Language: Your concepts and pitches must be submitted in English. Your final video could be in Mandarin OR English or it can have no dialogue.
• Your video will need to abide by China’s advertisement regulations:
• Do not use superlative language for your videos when describing Nanfu products or the brand. For example: best, most, no.1, only 1, first choice
• Do not compare Nanfu products or the brand with competitors.
• Do not disparage competitors; even if there isn’t a competitive brand name, do not disparage other battery categories such as carbon.
• While you can use kids in your videos, you cannot use a child who appears under the age of 10 to actively recommend the brand.
• Do not use the Chinese national flag or any Chinese national signs.
• Stay away from politics, nationality, religion and other sensitive topics.

 

--Tone: Emotional, trustworthy, reliable, steady

 

--Exposure: Nanfu digital channels and TV

This project will be worth a total of $90,000 and consists of FOUR (4) Phases: a concept phase, a pitch phase, a pre-production phase and a video phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: CONCEPT – Tell us your concept for a Nanfu commercial in 500 characters or less. The winning concept creators will receive $500 each.

 

PHASE 2: PITCH - Submit your pitch (What is a Pitch Phase?) convincing the sponsor why you should be selected to execute a video based on one of the winning concepts from the previous phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Treatment (REQUIRED): A detailed narrative description of what’s going to happen in the video.

• Cultural Expert (REQUIRED): Since Nanfu Battery is a Chinese company and the target audience is Chinese families, you’ll need to identify a Chinese Cultural Expert with your pitch. This can be yourself, someone on your team, or someone you intend to hire. The Chinese Cultural Expert should review your scripts, storyboards, locations and casting and plan to be on set to ensure that the final video captures the cultural nuances of the region.

• Storyboards (HIGHLY ENCOURAGED): Additional concept art, storyboards, shot list, anything that helps get your point across.

• Script (Optional): This should include dialogue from the video you intend to create.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

• Pitch Video (Optional): This is your opportunity to show us what you’re capable of. Consider submitting a pitch video in which you tell the sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome.

 

The top TWO (2) pitches will move forward to the video phase. The top TWO (2) pitches, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $22,000 each to help create the video. Additionally, upon submitting a video that satisfies the criteria laid out in your winning pitch, the pitch winners will also be GUARANTEED a winning place in the subsequent video phase. So, if your pitch is selected and you execute your pitch effectively in your video submission, you will win an additional $22,500. For an example of an effective pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All pitches will remain private until after the winner of the video phase is announced and the project is complete.    

 

PHASE 3: PRE-PRODUCTION – The top TWO (2) pitch winners from the pitch phase will enter the pre-production phase (What is a Pre-Production Phase?). During this phase, filmmakers will need to receive the following approvals from the brand:

SCRIPT  – This project requires script approval before filmmakers move onto the video phase. The brand may provide feedback on your script and ask you to submit a new version. There may be multiple rounds of feedback until a script is approved by the brand.

HEADSHOT  – This project requires headshot approval before filmmakers move onto the video phase. You must submit at least two actor options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new actor options.

STORYBOARD - This project requires storyboard approval before filmmakers move onto the video phase. The brand may provide feedback on your storyboard and ask you to submit a new version of the storyboard.

WARDROBE - This project requires wardrobe approval before filmmakers move onto the video phase. You will need to submit descriptions and/or pictures of your cast’s wardrobe. You must submit at least two wardrobe options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new wardrobe options.

No filmmakers may begin shooting their video until all approvals are completed and the video phase has officially begun. If you begin shooting your video during the pre-production phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.

 

PHASE 4: VIDEO – Once the pre-production phase is complete, the pitch winners will each create a 30-second video based upon his/her winning pitch.

NOTE: The 30-second video, 15-second cut-down, digital cut and social pack are all due at the close of the video phase. Please upload them as separate videos when submitting your videos.

--Video Phase Payout: Winners of the video phase will earn the following prizes: 1^st and 2^nd place $22,500.

 

--Music: Tongal has partnered with two premiere music providers: Audioblocks and Epidemic Sound. Any of which can be used to source music for your video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact 

SCORE A SCORE.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your video paperwork.

--Referral: Any Tongal member who refers one of the winning video creators in this project using the Tongal “Invite Friends” functionality will receive a referral fee up to $500. Check out more about our Referral Program in FAQ.

1. The TV commercial MUST not exceed 30-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray the sponsor in a negative way, the determination of which will solely reside with sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in English or Mandarin or have no dialogue.

9. Limit 5 submissions per member, per phase.

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 20 pitches are received, the sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, pitches will also be evaluated on that member’s ability to execute the final video based on their prior work and experience as a filmmaker.

13. The sponsor will be entitled to reasonable revisions on the finished videos without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.