DreamTM Past Reference Content

• Break Free
• Motorola Edge
• Employee Benefits
• Hispanic Community Special Offers
• Samsung Galaxy

How often do you get to officially choose the name of something? Maybe your new pet? Your car? Your kid? And if you did get the chance, what would it be? Agamemnon? Blanket? X Æ A-Xii? ...Carl? 

Okay, so maybe no one trusts you to pick the name usually, but we do! And now is the time to get clever and bold, because T-Mobile is looking to rebrand its company-wide internal employee content hub with a new name. The program currently goes by "DreamTM," and it's designed to provide employees with exclusive shareable social content about T-Mobile's business and offerings for use on their personal social media accounts so they can stand out in a sea of sameness online and relate to their already established audience. T-Mobile employees can socialize company announcements and campaigns, engage with real-time company announcements, and even participate in exclusive internal contests. There are over 70,000 T-Mobile employees, and that means there's a lot of people tapping into this incredible program, day in and day out, so it's important that the new name feels clever, insightful, and memorable. 

T-Mobile is known for being the "Un-carrier," with never-ending customer benefits and all sorts of fantastic employee perks - plus, they're also America's largest and fastest 5G Network, which is kind of a big deal.  There's a LOT that T-Mobile employees talk about online: shiny new tech products and phone releases, exclusive customer offers and mobile plans, special in-store events, brand partnerships, corporate earnings, international travel plans, and even local charity events. The list of topics goes on and on, and they're topics that are important not just to T-Mobile, but to all of the individual people who are part of these efforts. To get a better sense of the type of content that currently lives on DreamTM, check out the Background.

When brainstorming you should make sure to think about the initiatives behind the program and the culture behind the Magenta branded company. Remember that T-Mobile has a distinct voice that is vibrant and playful, self-aware and confident, celebratory and quirky - NOT absurd, but still professional. They want to inspire their employees while providing them with a space to cultivate meaningful relationships so this program should connect to those standards in an evocative and emotional way. This program even allows employees the opportunity to share their own content for the entire company to see. T-Mobile also understands how competitive social platforms can be when it comes to getting your content out there, so their internal teams work hard to make sure they curate videos and photos that are relatable and entertaining while also helping their employees to easily explain their latest benefits and deals to friends and family. So the only question now is what do we name the internal T-Mobile hub that houses exclusive, incredible, and fun ready-to-share content?

For any questions or other project updates, check out the Project Forum.

TARGET AUDIENCE: Gen X, Millenials, and Gen-Z T-Mobile Employees

TONE/FEEL: Memorable, Impactful, Supportive, Exclusive & On-Brand

In order to be considered, include the below materials in your submission. 

• TITLE (REQUIRED): Use the submission Title for the actual Program Name that you're submitting, using up to 50 characters.
  
  
• PROGRAM NAME CONTEXT (REQUIRED): In the body of the submission form, feel free to add any notes that you think might support your submission, or an alternate variation, using up to 140 characters. Remember, we're NOT looking for a concept here; and any context should reinforce the program name that you're submitting. As always, names should be clever and engaging.

1. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
4. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Limit 5 submissions per member.
   
   
7. You must be at least thirteen (13) years or old to enter.
   
   
8. The Sponsor reserves the right to repost the contest at their discretion.
   
   
9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.