If you are selected by the Sponsor for the final edit, you may be given additional assets. In the event there are limited assets to work with, we ask that you lean into your capabilities as an editor to create motion texts and graphics.

Check out our Editor's gallery to see the final videos from our previous Editing Projects and how editors are creating three distinct videos from the same assets. Pay special attention to how editors have introduced the brand/product in the first few seconds, created an effective call to action and end card, and optimized the creative for the intended channel.

Your goal is to drive brand awareness and immediate donations for the non-profit NYC Muslim Center by editing together a suite of videos with a collection of existing assets. You can download all the assets you have to work with here, although you should note that some of the assets provided may contain text already. Part of the challenge will be to incorporate the text elements in your sample video. 

As part of your Pitch, Editors should cut one of the following Sample Videos using the provided assets: a :15 video for Facebook or Instagram Feed (4:5), OR  an Instagram Story (9:16). Just be sure to use platform best practices for whatever format you choose.

NYC Muslim Center will greenlight one editor who will cut all 3 videos.

DELIVERABLES: Six total videos, with three different & distinct videos delivered with and without text.

• Two :15 videos for FB/IG Feed (4x5) w/ on-screen English text
• One :15 video for IG Story (9x16)  w/ on-screen English text
• Each of the 3 videos above should also be delivered textless

 

TIMELINE: For the full project timeline please see the Assets tab.

 

TARGET AUDIENCE: Muslims - 22-65+, specifically donors

 

EXECUTIONAL MANDATORIES: 

• Videos must be informed by Facebook & Instagram Best Practices.
• Videos should be :15 seconds or less.
• Videos should leverage onscreen text to reinforce messaging, make sure the text is big enough to be seen in mobile.
• On-screen copy should be no more than 125 characters total in a single frame, preferably fewer.
• Videos need to include the logo and a CTA at the end of the video.
• Use creative text under the video to convey what the video is for and grab the viewer's attention within the first 5-seconds.
• The brand would like to show hands-on training annd the use of skills in work environments. 
• For religious reasons, please do NOT add any music or instrumental music; just incorporate construction sound effects and audio of people speaking about the center. 
• Key Campaign Message: 
  • Join history by building the largest Islamic center in NYC.
  • Faith-based rewards. 
  • Feel good.
• CTA is: Donate now! 

EXPOSURE: 

• Facebook/Instagram News Feed (4x5)
• Instagram Stories (9x16) 

In order to be considered for this project, you must include the below materials in your Pitch submission.

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• SAMPLE VIDEO (REQUIRED):  Please submit ONE sample video based on the information provided in the Objectives section utilizing the provided assets (Download the provided assets here).

1.  The preferred format for upload to the Tongal website is HD 720p in the aspect ratio of the deliverable of your choice. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you be selected as winner, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Limit 3 submissions, in English,  per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. The Sponsor reserves the right to repost the contest.

11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

12. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. 

13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.