HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:
evolution of smooth - known as eos - is hosting an intimate and exclusive creator trip in New York from August 17th-19th and they're looking for a nimble, low profile, and experienced filmmaker or team to help document and support the experience. The trip will take up to ten selected brand ambassadors (eos "Besties") to a working fragrance house for some 1 on 1 conversations with perfumers, a tour of the facility, and a behind-the-scenes look into the world of fragrance. All of the eos Besties will be capturing their own content, but eos wants to add another layer of support to their efforts, and to create some content of its own, so we’re looking for a filmmaking team with a strong eye for lifestyle and branded content to jump in and capture additional footage.
The ultimate goal of this project will then be to create a 2 minute highlight reel, along with three social cutdowns, to deliver to eos after the event, along with all raw footage. However, during the event itself, you'll also need to deliver daily content dumps that the eos Besties can utilize. They'll be editing and posting in real-time to their own channels, so we'll expect this content to include video string outs that have a basic LUT applied, and that are uploaded to a server that they can access in real time. You're essentially building a raw content library for them, with both audio and video, and that means that organization and speed are especially important here.
Logistically, you’ll be joining the group for key moments across two main shoot days, Monday, August 18th and Tuesday, August 19th, but you'll also need to do some light coverage during a welcoming kickoff event on Sunday, August 17th. Content will need to be captured smoothly on a gimbal with potential vertical cropping in mind. Any gear or lighting should be minimal and non-invasive, as you'll be filming in active spaces, and you'll definitely dedicated audio capture for interviews with the eos Besties. Interviews are intended to focus around the Besties' experiences throughout the days and will be conducted by eos team members. All talent releases will be handled internally by the eos team, as well, for both brand ambassadors and fragrance house workers/perfumers, but we advise you keep a couple blank talent releases on hand just in case.
The 2 min highlight reel will need to summarize the whole event with a fun and informative tone while also featuring all of the attending brand ambassadors at least once. Social cutdown content to be determined by eos based on footage captured and may lean heavily on the interviews.
Please note that there will be no additional budget included for travel, so eos is primarily looking for someone who is NYC-based or able to work as a local. If you have relevant references or samples of past brand or creator-led event content (especially with beauty, fashion, or lifestyle brands), please include those in your pitch. Let us know how you would approach this, your proposed team setup, gear, and potential workflow for day of footage delivery.
For any project updates or questions, check out the Project Forum.
DELIVERABLES: There are 16 total video assets.
EXPECTED TIMELINE: HERE
RELEVANT ASSETS: See Background Section.
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Female-identifying GenZ/Millennials
TONE/FEEL: Inspirational, insightful, informative, joyous
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.