For more information about the NFL on Nickelodeon, check out the official Nick Sports TV Instagram channel and NFL Slimetime, which is Nickelodeon's weekly NFL highlights show that airs during the football season. It will give you a good sense of how Nickelodeon likes to approach the NFL through the lens of their kid-friendly brand. 

 

EXAMPLES OF SUCCESSFUL NICKELODEON SOCIAL CONTENT:

• Lo-fi Shoots
  • Avatar Show Open IRL
  • SpongeBob Sock Puppet Theatre
  • TMNT - Video Game IRL
• Game-ified Content
  • Avatar - Pick Your Element
  • NickRewind - Choose Your Seat
  • TeenNick - Show Name Generator
  • SpongeBob - You Can Only Keep 3
• Multi-IP (lots of characters in one image/video)
  • Garfield x TMNT for World Turtle Day
  • TeenNick - Airbnbs
  • SpongeBob - Happy Mother's Day
• Maker Content
  • Avatar - Appa Origami
  • NickRewind - Rugrats Rubik's Cube Art
  • Nickelodeon - Slow Mo Sand Art
  • SpongeBob - Sushi

NICKELODEON BRAND - Nickelodeon is the number one entertainment brand for kids, and it's a brand on the precipice of change. Nickelodeon is expanding its focus far beyond the traditional cable TV channel. Treating Nickelodeon as a lifestyle brand – with content, products, experiences and more – is the core of Nick's future-forward plan. Video that embodies that distinct Nickelodeon feeling and connects with fans old and young can help drive that message.

• Nick Instagram
• Nick TikTok
• Nick Facebook
• Nick Twitter
• Nick Snapchat

NICKREWIND - NickRewind is Nick’s place for all things nostalgia - covering all your favorite Nickelodeon shows from the 1980s to late 2010s.

• NickRewind Instagram
• NickRewind Facebook
• NickRewind Twitter

We know you're out there. When you see a football, all you can think about is the shape of a classic Nicktoon's head. When you win your Fantasy Football game, you secretly wish you could get slimed to celebrate. Whenever you watch a field goal attempt, those yellow uprights remind you of a certain sponge who lives in a pineapple under the sea. If this sounds like you, it's time to get your game face on!

...and if this doesn't sound like you, check out Nickelodeon's handy dandy guide to football. You'll be complaining about unfounded pass interference penalties before you know it!

Either way, the NFL on Nickelodeon is a partnership between the two organizations where an NFL game is simulcast on both CBS and Nickelodeon. Last year's simulcast of the Chicago Bears vs. the New Orleans Saints Wild Card game was such a big success that Nickelodeon will be back this year with a regular season simulcast game between Denver Broncos and the Los Angeles Rams on Christmas Day.  

To help celebrate this expanding partnership, Nickelodeon is looking for a single talented creator to produce four unique assets - including stills or short video content - that can be used on Nickelodeon-owned social media channels to highlight four big football events this season. Here's specifically what the Nick team is looking for:

• A 2022 NFL season kick-off game post (Sept. 8) that celebrates the upcoming NFL season.
• A Thanksgiving post (Nov. 24) that highlights the uniquely American tradition of watching football on Thanksgiving Day.
• A Christmas Day post (Dec. 25) that gets people excited about Nickelodeon's simulcast of the regular season game between the Denver Broncos and Los Angeles Rams. 
• A general NFL-inspired post that can be used at any time throughout the football season to promote the NFL on Nickelodeon partnership.

All of these posts should feature Nickelodeon animated characters from current or past Nickelodeon shows, but which characters and how they are incorporated is up to you. In terms of executions, the sky is the limit! We're open to seeing creative executions for everything from stop motion & animation, to motion graphics, to paper craft, to photography or lifestyle content, and everything in between. You could even create custom illustrations featuring characters from multiple Nick properties in a single image (similar to this Nick or Treat Instagram carousel or this First Day of Spring post). While you will have access to official reference images of Nickelodeon characters, the expectation is that you will be drawing the characters yourself to fit the creative concept you submitted. 

For the purposes of the Pitch stage, we're asking that you include at least 1 creative concept per social post in your treatment (4 total concepts). That said, the more concepts, the better! These creative concepts should illustrate the potential creative approach you would plan to execute for each post, along with any specific characters you would plan to feature. You can mix & match format and execution depending on what works best for each post. For example, you could pitch a stylized illustration for the NFL Kick-Off Game post featuring Arnold from Hey Arnold!, and a stop-motion approach for the Thanksgiving post featuring characters from SpongeBob SquarePants. 

It's strongly recommended that the creative execution for each post feel different and unique. Nick is NOT looking for 4 assets that are similar in style and approach. Each asset should be able to stand on its own while still feeling on brand for Nickelodeon. We encourage you to check out the Background section for more information about each show and examples of successful social content. 

While Nick is primarily looking for one creator to make all 4 assets, there is a chance Nick may want to "mix and match" ideas from different creators. If that's the case, Tongal will reach out to those creators individually to work out a revised budget based on your bid to create all 4 assets.

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: 8 total social assets 

• Four short video or static image assets (4x5, 9x16)
• Format dependent on your chosen creative execution. Videos can be no more than :15.

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• Instagram In-Feed
• Facebook
• Twitter
• TikTok
• Please click here to see the platform best practices page.

 

TARGET AUDIENCE:

• Instagram: 13+ fans; current viewers; young adult/older Gen Z nostalgic fans
• Facebook: Young adult/older Gen Z nostalgic fans; Millennial nostalgic fans; Parents
• TikTok: 13+ fans; current viewers

TONE:

• Funny, smart, authentic, good-natured, diverse, supportive, celebratory
• Self-aware, humorous, surprising, winking but not too snarky… and above all, playful!  :)

 

EXECUTIONAL MANDATORIES: 

• While you CAN reference the NFL and the sport of football generally, you CANNOT mention any specific team or player names, nor can you depict a player's likeness. 
• Your pitch should include at least 1 concept per social post. As a reminder, these ideas do NOT need to feel stylistically cohesive. Instead, each concept should feel different and unique. 
• Your ideas should NOT be aimed at kids and MUST be geared towards an older audience (13+ but preferably 16+). As such, it's highly encouraged that your ideas include some older/more nostalgic characters to ensure we are targeting an older demographic. 
• Text can be incorporated but is NOT required.
• Assets can use music, but it is NOT required.
• Assets should feel contemporary and adult facing, while still remaining family friendly.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal up to $5,000 total. 
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute these videos or still images. 

• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the social posts. For the purposes of the Pitch Phase, we're asking that you include at least 1 creative concept per social post in your treatment. These creative concepts should illustrate the potential creative approach you would plan to execute for each post, along with any specific characters you would plan to feature. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video and design work. Please be sure to also provide examples of any past social videos or still images you have created. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• BID (REQUIRED): Please submit your bid for this project. The sponsor would like each submitter to create all four social posts for up to $5,000 total. Please note that you only need to submit your bid - you do not need to submit a full budget proposal for this project.

1. Preferred format for upload to the Tongal website is HD 720p 4x5. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.