**Attention Pitch Submitters! Please be sure to carefully read the Sponsor's notes on the winning Idea before you submit your Pitches.**

• Action scenes should be the driving force of the video, training montage can be used to demonstrate the different ways to play with NERF and NERF Rebelle, a la target practice or distance control. Think of ways on how you would utilize girls playing with the product and how inspiration would come from the action scenes. 
• Make sure the setting is organic and take place in a natural situation (i.e. camp, backyard, etc.)
• Should not just be solely female driven, each piece should focus on one female led spot and one male led spot but both should feature boys and girls playing together.
• Your Pitch should also include a male take on the same concept.
• There should be no clear winners and losers.

When girls get together, there is nothing they can’t do!

 

With the NERF Rebelle CornerSight and the NERF Rebelle Flipside Bow, girls team up to become unstoppable in action-packed fun that triggers imagination, bravery, and playfulness (see Assets Tab for Product Images & instructions for use). NERF REBELLE wants to continue to empower girls to be themselves, to explore their interests and work together with friends to become fearless through play.

 

And that’s where you come in, Tongal! Share your ideas for epic stories of authentic real play scenarios of resilience and teamwork that showcase NERF REBELLE and inspire girls to create their own adventures at home.

  

Read on to the Project Objectives for more details…

 

Create two (2) 60-second Videos with a 15-second cut-down and five (5) still images per video that showcase the unexpected scenarios of competitive play that empower girls to work together to become unstoppable and inspires them to play with NERF REBELLE. 

 

CASTING NOTE: You may use the same actors across both videos. Actors should be aspirational, so it’s ok to showcase a slightly older cast than the target audience (12-15 years old). In the Assets Tab of this project page you’ll find Casting Specs for reference.  

 

When building your Pitch, keep in mind that videos should have the authenticity of a UGC video, but showcase girls in action (camaraderie/group) playing with the blasters, while highlighting the key product feature. Research shows that girls enjoy playing with the blasters but lack inspiration on how/why to play. The two products that should be predominantly featured are…

• CornerSight Blaster: the barrel bends right or left and has mirrors on both sides to fire around corners and take targets by surprise. Kids can look around corners – and blast around corners – without being seen! The CornerSight Blaster holds 4 darts and fires 1 dart at a time. Load 4 darts, move the slide backward and forward to ready the blaster, then pull the trigger to fire a dart. The Nerf Rebelle CornerSight blaster has storage for 2 darts and comes with 4 foam darts.
• Flipside Bow: The Flipside Bow has 2 five-dart drums that flip around for 10-dart fast blasting. Pull the string back and release it to send a dart flying through the air up to 80 feet (24 meters). Fire 5 darts from one drum, pull the flip-trigger to rotate the second drum into position, and launch 5 more darts! The bow comes with 10 foam darts. Keep the fun going with 10-dart blasting from the Nerf Rebelle Flipside Bow!

 

***Pitch Winner will have a pre-production call with the brand to discuss the creative direction for the Video. Do not plan your shoot until after this call has taken place***

NOTE: The two (2) 60-second Videos, two (2) 15-second cut-downs, and ten (10) still images are all due at the close of the Video Phase. Please submit each Video as a separate entry.

 

--Key Marketing Messages:

• Be Unstoppable with NERF REBELLE 

 

--Target Audience:

• Girls 9 – 11 years old

 

--Executional Mandatories:

• While we want to showcase girls are powerful/heroes, be careful of boy vs. girls executions. The Sponsor does not want to directly show girls beating boys, or vice versa.
• At least 80% of the cast will need to be holding NERF REBELLE product (Blasters and Bows), the other 20% can be holding NERF product (Blasters).
• Include NERF and NERF REBELLE products that are comparable in price points to each other (i.e. NO Mastodon).
• Refer to NERF in ways that are social, fun and clearly “active play”.
• Words like “battle” and “competition” can be used, as long as they are used in a social/fun way.
• Refer to NERF and Super Soaker products as “blasters”.
• Use modifiers after each product name (e.g. the “N-STRIKER ELITE HAIL-FIRE blaster” vs. “the HAIL-FIRE”).
• Refer to ammo as “discs” or “darts”
• MUST include disclaimer “Each Sold Separately”, “Batteries Not Included”, and “Slow Motion” where applicable.
• DO NOT refer to NERF blasters as “guns”, or NERF darts or discs as “bullets”.
• DO NOT aim blasters directly at the head/eyes or anywhere above the shoulders.
• DO NOT show shooting at another person or oneself.
• DO NOT show product malfunctioning or not performing well.
• DO NOT depict blasters in black silhoutte.
• DO NOT suggest or mention modifications “mods” or “modding” of blasters.
• DO NOT use “violent” or militaristic terminology including “armory”, “war” or “fight”, or any inappropriate language/curse words.
• DO NOT show product being used by children below the appropriate age range (9-11 years old - You should be looking at 12-15 years old for casting).
• DO NOT show products doing something they cannot do (e.g. SFX trails behind darts, light-up features brighter than they actually are).

 

--Tone: The Videos should be active, adventurous, empowering, courageous, fearless, independent, showcasing resilience.

 

--Exposure: Intended for use across the site (NERFRebelle.com) and in Social Channels and YouTube.

 

--Product: Product will be provided to the Pitch winner.

 

 

This Project will be worth a total of $25,000 and consists of three (3) Phases: an Idea Phase, a Pitch Phase, and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: IDEA  – Tell us your Idea for objective in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning Idea creators will receive $250 each. There are NO residuals on this project.

 

PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase.

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Script (Optional): This should include dialogue from the video you intend to create. 
• Treatment (Optional): A detailed narrative description of what’s going to happen in the
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors,
• Pitch Video (Optional): This is your opportunity to show us what you’re capable of.

 

Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.  

 

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, the Pitch winner will receive $5,000 to help create the Videos.  Additionally, upon submitting Videos that satisfy the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $19,000. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.

***Pitch Winner will have a pre-production call with the brand to discuss the creative direction for the Video. Do not plan your shoot until after this call has taken place***

 

PHASE 3: VIDEO – Once the Pre-Production Call has taken, the Pitch Winner will create two (2) 60-second Videos with 15-second cut-downs of each based upon their winning Pitch. You will also need to deliver ten (10) still images (five per video).

 

NOTE: The two (2) 60-second Videos, two (2) 15-second cut-downs, and ten (10) still images are all due at the close of the Video Phase. Please upload each video as a separate submission.

 

-- Video Phase Payout: The Video Phase winner will earn $19,000.

 

-- Music:  Tongal has partnered with premiere music providers: Audioblocks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE.They specialize in the creation of custom music, on-demand.  Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

-- Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

 

 

 

1. The Videos MUST not exceed 60 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi,.mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

 

11. In the event that fewer than 20 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

 

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience asa filmmaker.

 

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

 

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

 

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.