KEY MESSAGING:

• "NASCAR Salutes presented by Coca-Cola"
• "NASCAR celebrating patriotism"
• Include Tune in:
  • Coca-Cola 600 Sunday, May 26th at 6 PM ET on FOX
  • Sonoma Raceway Sunday, June 9 at 3:30 PM on FOX
  • Nashville, June 30 at 3:30 PM on NBC

HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• 2024 Season Hype Videos
  
• Graphic Styling
• Pre-Race Inspection
• First Day on the Pit Crew
• LA Locals
• The Clash Race Day Filter

The NASCAR Salutes Together with Coca-Cola program is the racing industry’s opportunity to recognize the sacrifices of the brave men and women who protect our freedom, both at-home and abroad, as well as remember those who have given the ultimate sacrifice. They’re neighbors, friends, family members, and fellow racing fans. For a few weeks each year, the program amplifies the values and patriotism of NASCAR, kicking off at Charlotte Motor Speedway the week of May 20th, and concluding the week of Nashville, June 30th. You can read more about NASCAR's efforts with this campaign here.

The goal of this project is to find multiple different filmmakers who can each create a single :15-:30 video for social media showcasing

how NASCAR and the NASCAR Salutes program show appreciation for the military and celebrate active and retired military members who are NASCAR fans. We will be looking to promote tuning in for 3 races, the Coca-Cola 600, Sonoma Raceway, and Nashville, so we may have a creator create a video for all 3 races or find multiple filmmakers to execute on each race. Your videos can focus on the the individual races or on NASCAR Salutes as a whole. We want content that leads with  you want to lead with the fun, cleverness, and humor, you want to lead with the fun, cleverness, and humor, but "not lose sight of the fact" of the respect and admiration, but not lose sight of the Salutes program and treat it with respect and admiration. Your videos should be engaging, and clever; humor is encouraged, and an authentic tone, look, and feel is important. If your video feels too much like an ad, it's probably not going to work, and you should check out some of the previous videos in the Background for helpful references.

Creatively, this is otherwise very open-ended, and we'd encourage editors, animators, and live action filmmakers alike to pitch. You should look for ways to lean into military appreciation, patriotism, the fan experience (flyovers, bands, etc.), and of course the intense competition and on-track action that comes with every NASCAR race. We encourage you to tap into relevant trends or find ways to activate splashy opportunities to grab the attention of potential NASCAR viewers. You can also use relevant content from previous NASCAR races if you find something good on YouTube. Lean into social tropes, memes, trendy sounds and catchy editing or unique transition techniques. Look at relevant TikTok trends, and think about the ways you can use stickers, text, or other native TikTok features to make your video stand out. There is a possibility that NASCAR could choose to have you create more than one video so we encourage you to include multiple creative concepts or video executions in your pitch. 

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There is 1 total video asset, per filmmaker.

• One :15- :30 social video (9x16)

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• NASCAR's YouTube & TikTok

TARGET AUDIENCE:

• Active or Retired Military and their families
• Millennial and Gen Z NASCAR fans

TONE/FEEL: Community, Remembrance, Family, Appreciation

EXECUTIONAL MANDATORIES: 

• Your video MUST include the NASCAR Salutes Together with Coca-Cola logo.
• You SHOULD keep the previous NASCAR videos and logo in mind when creating content, especially for any animation or motion graphic-related videos.
• Your final videos should include tune in details, based on which race your video will correspond to, which can be determined during pre-production.
• Beyond the Relevant Assets linked to above you MAY also use NASCAR footage you find online as part of your pitch; NASCAR may be able to then provide high-resolution versions of footage in pre-production.
• You CANNOT use trending music from TikTok and must use music from the TikTok Business Music Library or one of the Tongal Music providers.
• All text must be placed for TikTok safe zones.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.