KEY MESSAGING:

• NASCAR Cup Series Championship
• Tune in on NBC at 3:00 PM Eastern on Sunday, November 5th
• The most intense action of the year as drivers will be putting it all on the line for their chance at eternal NASCAR glory.
• State-of-the-art, modern facility, a picturesque setting for NASCAR’s Championship race.                                                        

    

HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• Bill France Cup
• Championship Watch Party
• Waking up with NASCAR

*This is an fast-moving timeline and all final files are due by 10/26*

Calling all NASCAR racing fans, it's time for the most intense race of the year! Drivers have battled all year long to make it to Championship Weekend in Phoenix, where the Championship 4 drivers of the NASCAR Cup Series will compete to earn the title of 2023 NASCAR Cup Series Champion on Sunday, November 5th. There will be an electricity in the air as the drivers will do whatever it takes to etch their name in the history books during this showdown in the wild west. This race will be set against the stunning backdrop of the Estrella Mountains, in a state-of-the-art facility that’ll be packed with intense on-track action, and NASCAR is looking for creators to help build even more excitement, and let people know that this race will be so epic, you just can't miss it.

The goal of this project is for NASCAR to find up to two different filmmakers, each of whom will create a :15–:60 video for TikTok that can drive viewers to watch the 2023 NASCAR Cup Series Championship at the Phoenix Raceway. We are looking to highlight the intensity of the upcoming race in a fun, unexpected, and lighthearted way. Your videos should be engaging, and clever; humor is encouraged, and an authentic tone, look, and feel is important. If your video feels too much like an ad, it's probably not going to work, and you should check out some of the previous videos they've created in the Background as they're really helpful references.

Creatively, this is otherwise very open-ended, and we'd encourage editors, animators, and live action filmmakers alike to pitch. If it's helpful, the NASCAR team has even provided some assets - graphics, photos, and videos - that you can use in your videos, but you can also use relevant content from previous NASCAR races if you find something good on YouTube. Lean into social tropes, memes, trendy sounds and catchy editing or unique transition techniques. Look at relevant TikTok trends, and think about the ways you can use stickers, text, or other native TikTok features to make your video stand out. 

As a thought starter, you could take footage of yourself looking more and more like the ultimate NASCAR fan as race day approaches, or shoot a POV video showing what it must be like to be The Bill France Cup Trophy once the winner picks you up. You could also supercut edits from previous Championship races, paint a mural of the Phoenix speedway, or green screen yourself into scenes from past content to pretend you were a part of the race. You may also want to include imagery of the race trophy too, The Bill France Cup, which has already been traveling all over Arizona. You could animate it racing through all the different locations, and have it end at the Phoenix raceway, or be crafty, and recreate the Bill France cup out of car toys. Selfie-style filming is cool, and if you do happen to live in the Phoenix area, we could even arrange access for you to film at the track. 

Be sure to check out NASCAR's TikTok to see the different tones, styles, and prompts they've been playing with, and see what viewers are responding to. With a good pitch, there is a possibility that NASCAR could choose to have you create more than one video so we encourage you to include multiple creative concepts or video executions in your pitch. 

For any questions or other project updates, check out the  Project Forum.

DELIVERABLES: There is 1 total video asset, per creator.

• One :15-:60 TikTok video (9x16), texted and textless

EXPECTED TIMELINE: This is an expedited timeline with all final files due by 10/26

• HERE

RELEVANT ASSETS: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the  platform best practices.

• NASCAR's TikTok

TARGET AUDIENCE: Millennial and Gen Z NASCAR fans

TONE/FEEL: Fun, Authentic, Exciting & Celebratory

EXECUTIONAL MANDATORIES: 

• Your video MUST include an end card that has the NASCAR Championship Weekend logo with tune in details (Sunday Nov 5, 3 PM ET), and it should also feature the NBC logo and Peacock logo
• You SHOULD keep the 2023 Phoenix Championship Brand Guidelines in mind when creating content, especially for any animation or motion graphic related videos.
• You MAY use NASCAR footage you find online as part of your pitch; NASCAR can the provide high resolution versions of footage in pre-production.
• All text must be placed for TikTok in-feed safe zones. Any assets with text may need to be delivered with a textless version as well.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• SCRIPT (Optional): Include clear descriptions of the visuals or action, along with dialogue, voiceover, or on-screen text.

• HEADSHOTS/CASTING BOARDS (Optional): Provide actual, or potential, casting options for your content, with relevant notes, headshots, reels, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES ? SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.