These are the five script lines that need to be recorded in both 16x9 and 9x16:
The goal of this project is pretty simple: we're looking to capture testimonial-style videos with different people asking five key questions to camera. Each video should be recorded in two different aspect ratios, and with multiple takes for each of the questions. These videos will ultimately be edited together for the Mystery Sponsor, a healthcare provider.
We'll be looking for a diverse collection of on-screen talent, each asking the same five questions, and the Mystery Sponsor will be selecting 20 total submissions. The questions should be asked in manner that is warm, heartfelt, caring, and genuine, and they should be delivered directly to camera, and against a neutral background, with neutral lighting, and no visible logos or third-party IP visible. Both interiors and exteriors are fine, but audio is important, so you should use a quiet setting, and your video should not include any music. You may record the video on a cell phone, as long as it can record 1080p HD.
You are also welcome to submit multiple videos, but each video submission should include different talent delivering the questions in different locations. The questions are listed in the Background/Additional Details.
DELIVERABLES: Use whatever time you need for each video.
TIMELINE: For the full project timeline please see the Assets section.
EXPOSURE:
TARGET AUDIENCE:
TONE: Heartfelt, caring, concerned, meaningful; a sense of community coming together.
EXECUTIONAL MANDATORIES:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery. Also, check out our helpful Smartphone Video Tips.