You’re a busy person. You’re constantly crossing things off your to-do list, picking up to-go orders, and of course, Tongaling.

 

Verizon gets that. They want to give you the technology to make your life a little easier – that’s why they’ve completely upgraded the design of their My Verizon Mobile App. So, in addition to making all of your favorite features even better, it empowers you to efficiently manage your service on-the-go so you can pay your bill, change your plan, and keep track of your usage even from the bleachers of your daughter’s tee-ball game.

 

Now Verizon wants your fun, inspiring Ideas and Videos to get the word out about how the new redesign of the My Verizon Mobile app will look sleek and make your life easier, empowering you to do more, live more and enjoy more every day.

 

Please read the rest of the Project Objectives and Details below to learn more about this opportunity! 

The goal of this project is to create a fun, shareable 30-120 second Video that raises awareness and drives engagement with Verizon’s newly redesigned My Verizon Mobile app.

 

Your Ideas and Videos should encourage Verizon customers to engage with the My Verizon Mobile app and be geared toward one of two audiences:

1)  Customers who are currently registered for My Verizon and have used the My Verizon Mobile App OR

2)  New Verizon customers who are not registered for My Verizon and have not used the My Verizon Mobile App

**To make it even easier, Android devices already have the app pre-installed!

-- you’ll be able to select either option from the dropdown menu when you submit.

 

Submissions should focus on the ease of the app, how you can manage your account and service on-the-go, and how you should make My Verizon Mobile app part of your life so it can help save you time, and give you the power to do more.

 

Here are some TOP features to showcase: (in order of priority, show at least top 3 in every Video):

• Pay Bill
• Change Plan
• View Usage
• Change Features
• Manage Password

 

Note: The App is still in Beta, so you should shoot your actors interacting with a Verizon phone displaying a green screen. If selected as a Pitch winner, the Sponsor can provide temp screenshots for your rough cuts and finished plates for you to composite in during the rounds of revisions.

 

--Key Marketing Messages:

• My Verizon Mobile app has been redesigned to help you do more on-the-go.
• The My Verizon Mobile app is an integral tool to manage your Verizon account and service.
• Now That’s Powerful (Guidelines on how to use this will be provided to Pitch winners/wildcard submitters). For example, one way to convey this could be: [Paying your bill at your son’s basketball game, now that’s powerful.]
• Empowering you to do more and live more.

 

--Target Audience:

As noted, there are TWO Target Demos on this project. Your Pitch / Video should speak to one of these groups below, as you’ll select in the dropdown menu:

 

      1)     Customers who are currently registered for My Verizon and have used the My Verizon Mobile App

• Educate our Active Users (customers who have signed in to My Verizon Mobile App within the last 30 days) of the new design and new features of the My Verizon Mobile app.
• Drive utilization for current My Verizon Mobile customers who are registered, but haven’t signed in within 30 days.

 

2)     New Users or Current Verizon Wireless customers who have not yet registered for My Verizon Mobile.

• Drive registration for new and current customers who are not yet using My Verizon Mobile app.

 

--Executional Mandatories:

• DO NOT show any Apple devices (iPhone or iPad).
• Any device shown MUST be a Verizon Wireless device and ideally no less than 6 months old.
• You will need to composite the My Verizon Mobile App interface onto the device’s screen during post-production.
• You cannot say “anywhere” or “anytime” access to My Verizon Mobile app (as Verizon can’t guarantee service “anywhere”). “On-the-go” is fine.
• Must follow the brand guidelines (these will be provided under the Assets Tab).

 

--Production Notes:

• Pitch winners will be required to obtain script approval from Verizon before beginning production. All interested Wildcard creators can submit a script for Verizon’s review, if they’d like to do so.
• Video winners will be required to perform two full rounds of editorial revisions in post-production.
• Video Winners will be required to send hard drives to Tongal HQ containing all raw footage and project files (we will provide hard drives and shipping labels).
• No more than 4 people total may appear on camera in each video produced for this project.  No more than ONE voice-over talent total per video. This project is SAG eligible and you may use both SAG/AFTRA and non-SAG/AFTRA talent.  

 

--Tone:  Interesting, engaging, relevant to busy people on-the-go. Emotionally engage people like you who want to manage their Verizon account from their phone and need an app who can help them do just that. Submissions should be in the spirit of Verizon’s brand persona: engaging, confident, and depict the voice of a technology leader. Humor is okay, but it has to be the right kind of humor – not at the expense of the audience or competition and not off color or quirky. It’s more smart-funny.

 

--Exposure: Intended for digital and social usage on the Verizon Wireless website. Videos may also be shown in MVM in-app landing page.

 

--Inspiration: Here are a few links to some recent videos that are on-brand, as well as the current MVM video (which will be outdated once the new app launches).

 

My Verizon Mobile app video: http://www.verizonwireless.com/wcms/consumer/videogallery/account-videos/what-is-the-my-verizon-mobile-app.html

 

MORE Everything Plan: http://www.verizonwireless.com/wcms/consumer/videogallery/account-videos/more-everything-plan-new-customers.html

 

Commercials on YouTube: https://www.youtube.com/playlist?list=PLrbQTM5j6LLDDgkUoEuK1q0JZ3iQ9slYY 

 

--Brand Persona: Verizon Is Heroically Human. That means Verizon is dedicated to helping people, to empowering them to do more and live more and enjoy more. Verizon is committed to making great experiences possible and making amazing technology a part of their customers’ lives every day.

 

This Project will be worth a total of $50,000 and consists of 3 Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: IDEA  – Tell us your Idea for a fun, engaging My Verizon Mobile Video in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The FOUR winning Idea creators will receive $250. There will be no residuals for this project. 

 

PHASE 2: PITCH – 

**Filmmakers, you are required to submit a Script with your Pitch submissions, and there will be a round of Script approval by the Sponsor before you go into production.**

Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

 

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

 

• Script (REQUIRED): This should include dialogue from the video you intend to create. 

 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

 

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

 

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The 2 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $4,500 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $10,000 at a minimum, and have a chance to compete for the $20,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 3: VIDEO – The 2 winners from the Pitch Phase will each create a 30-120 second Video based upon their winning Pitch.

 

All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on one of the winning Ideas from the previous Phase or a totally original concept that is not based on any winning material from the Idea Phase.  The Judges will score all Wildcard submissions and the ONE highest scoring Wildcard Video along with the 2 winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase.  Remember, the 2 Pitch winners, along with ONE Wildcard creator, will receive prizes.

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $20,000 and 2nd place $10,000, 3^rd place $10,000.

 

--Music:  Tongal has partnered with two premiere music providers: Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the two providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $1,500 (up to $500 per place) in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

 

1. The Video MUST not exceed 120 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 30 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.