In case you haven’t already heard, My/Mo Mochi Ice Cream is delicious premium ice cream wrapped in sticky sweet rice dough, available in retail packs of 7 yummy flavors and in bulk through signature self-serve My/Mo Mochi Ice Cream Bars. And not only is My/Mo Mochi Ice Cream a delectable, delicious snack that fits in the palm of your hand, but the brand fully embraces the playful and colorful side to life. My/Mo infuses their brand and mission with bold and daring versatility, embracing the unique and colorful journey of life, all while changing the snack game one mind blowing mochi at a time. Dive into their Instagram to get a better taste of who they are.
In order to keep up their visually arresting social media presence, we’re turning to YOU to come up with share-worthy and fresh creative photography Concepts, that could be used as a sustainable series on their Instagram feed. As you can see, their feed currently features My/Mo in a variety of different set ups, alone or in bulk, cut in half or in full. Tonally, their feed is bright, colorful and minimalistic, with a focus on the product. Your creative challenge is to come up with original photography Concepts featuring a plethora, rather than individual My/Mo, in a compelling and original way, that has the potential to become ownable to the brand.
The goal of this project is to submit clever and fresh photography Concepts that feature My/Mo Mochi Ice Cream in original and eye-catching setups. Think about how your Concepts would fit into the product narrative and how such narrative fits into the My/Mo Mochi Ice Cream ecosystem. Your Concepts should ignite conversation and create an authentic connection with the consumers of My/Mo Mochi Ice Cream. Get weird and wacky and open up the creative hatch – we’re all ears, so long as the foundation of your Concepts allows for the product to be featured in bulk, and in a visually compelling way.
--Target Audience: Millennial men and women
--Tone: Bright, artistic, colorful
This Project will be worth a total of $750 and consists of 1 Phase: A Concept Phase. Be sure to read the following information carefully as well as the Official Rules.
1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
6. Limit 5 submissions per member.
7. You must be at least thirteen (13) years or older to enter.
8. The Sponsor reserves the right to repost the contest at their discretion.
9. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.