In case you haven’t already heard, My/Mo Mochi Ice Cream is delicious ice cream wrapped in sticky sweet rice dough. Not only are the Mochi Ice Cream a delectable, delicious snack that fits in the palm of your hand, but also, the brand fully embraces the playful and colorful side to life. A colorful brand, for colorful people, My/Mo Mochi Ice Cream is changing the snack game one mind blowing mochi at a time.  

So it’s no surprise that when two cement spheres appeared in the parking lot of My/Mo’s headquarters in Los Angeles, California (check ’em out in the Assets tab below) they saw it as the perfect opportunity to keep the playfulness going and create a series of murals upon these unadorned canvases. To make these spheres just as colorful as My/Mo, we’re asking you to submit Concepts on what you’d like to see local Los Angeles artists paint on them. Yes, seriously, we want you to flex your creative muscles and tell us what you would like to see painted on these balls each month.

Read onto the objectives section to find out more information on this creatively charged project!

The goal of this project is to source six playful, colorful and unique Concepts of different subjects of murals that will be brought to life by local Los Angeles artists on spheres stationed at My/Mo’s headquarters. As new murals will occur on a monthly basis, while not a mandatory, think thematically about what’s happening that month, as this could be an interesting subject to depict. Or don’t. We’re really opening the creative hatch on this and want to hear your awesome ideas for the different artwork you’d like to see created.

From a pure execution stand point, it doesn’t necessarily have to be a mural that’s painted – creatively think of different art mediums that could be sustained within the subject you’re submitting. We really want you to have fun and get creative with this one!

--Target Audience: Millennial men and women

--Tone: Bold, colorful, playful

This Project will be worth a total of $1,500 and consist of a Concept Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: CONCEPT – Tell us your Idea for Concept in 500 characters or less. Remember, a Concept is not a detailed script; it is a spark of inspiration, or a distillation of what will be eventually be created. As always, Concepts should be clever and engaging. The winning Concept creators will receive $250 each.

 

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member

7. You must be at least thirteen (13) years or older to enter.

8. In the event that fewer than 100 Concepts are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

9. Winners must complete the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.