You know the saying by Oscar Wilde "everything in moderation, including moderation." Our sponsor, Muller, couldn't agree more.
Moderation, especially when it comes to your diet, is great and all, but what's even greater is when you allow yourself to stray from the path with a delicious treat.
Muller is releasing the perfect treat for all of your dalliances: a new yogurt inspired by ice cream flavors. This yogurt is for those of us who are looking to walk on the wild side, at least when it comes to yogurt.
Muller wants to see your creative, unconventional Ideas that will build awareness around their new yogurt, reminding everyone how good it feels, and in this case, tastes, to allow yourself an indulgence.
The goal of this project is to come up with creative, unconventional Ideas (in 140 characters or less) to build awareness for Muller’s new yogurt, inspired by ice cream flavors.
Muller wants to own the fact that their new yogurt is a little naughty, so people actually know that it tastes good.
--Key Marketing Messages:
--Target Audience: Suburban Women 35+ with kids 6-17 in the household. Women who feel like they need permission to indulge.
--Executional Mandatories:
--Tone: Funny, Disruptive, Woman-to-Woman witty banter, Mischievous.
This Project will be worth a total of $1,250 and consists of 1 Phase: an Idea Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: IDEA – Tell us your Idea for creative, unconventional ways to build awareness of Muller’s new yogurt in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration. As always, Ideas should be clever and engaging. Five Idea winners will earn $250 each. There are no residuals for this project.
1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
2. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
7. Submissions must be in the English language.
8. Limit 5 submissions per member, per Phase.
9. You must be at least thirteen (13) years or older to enter.
10. In the event that fewer than 50 Ideas are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
11. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.