VIDEO TOPICS:
HELPFUL REFERENCES: Below are some of the type of posts that the T-Mobile team admires.
LINKS WITH ADDITIONAL INFO ABOUT 5G ADVANCED:
T-Mobile is America's largest and fastest 5G network, but it's not just a mobile carrier or internet provider. T-Mobile stands at the forefront of cutting edge tech innovation, powering the future with the latest 5G technologies, game-changing applications, and forward-thinking customer-driven efforts. So, T-Mobile might be a telecom company at its core, but within its ecosystem, the T-Mobile teams are making strides like they're the next big thing in tech, and impacts how they - and how C-suite executives - talk about their business and their initiatives. For example, sometimes companies put out 100 page "white papers" for other industry insiders, filled with graphs and data. T-Mobile might be doing that too, but their team really wants to share their insights with a larger audience on LinkedIn, and that takes a different kind of content - which is where you come in.
The T-Mobile Technology team is looking for a graphic designer and motion graphics artist to create a suite of short LinkedIn video content that condenses and presents key information in a visually engaging format that's elevated enough to be suitable for C-suite executives, information technology department leads, and tech enthusiasts. These aren't going to be traditional, fluid, fully animated videos; instead, we're expecting they'll be more like artfully curated slides with dynamic motion and transitions. Each video will be built around about 7 different slides, and each will run up to :60. Three different topics will be provided and covered, and you'll find more on those in the Background - but you won't need to do any of the research or scripting around the topics.
To start with, you'll actually work off static slides with the key messaging - but no graphics - and you'll then need to bring those to life with with illustrations and motion graphics that can help the audience to better understand the information. Ultimately, T-Mobile's President of Technology will be sharing these out via LinkedIn, so when we say "elevated," we're thinking about something that feels professional, modern, smart, stylish, and polished. You'll need to thoughtfully balance graphics and text, and avoid overloading the screen with too much information. There's no need for voiceover here, but music and sound are certainly helpful. In terms of branding, T-Mobile has a pretty distinct style, and while we'll want to integrate some light brand touches, it shouldn't be overly magenta or in-your-face T-Mobile.
There will be two versions of each video: one high-level version for leadership to share, and then another with more consumer-facing language for a wider audience. We'll also be outputting each video in multiple aspect ratios too, so you'll need to consider that when building your videos, and the individual "slides" that you create will also need to be output as individual static images.
For your pitch, we'd like to a style mock-up of how you'd envision bringing these to life, specifically framed around "5G Advanced," the first topic that we'd be covering. For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 12 total video assets and approximately 42 static images.
EXPECTED TIMELINE:
EXPOSURE: We expect content will be used on the platforms below. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE:
TONE/FEEL: Informative, Engaging, Savvy, Friendly
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.