REFERENCE VIDEO: Below are examples of a motion graphics-based tutorials with VO to represent the style Chime will be aiming for: 

• Motion Graphics Example #1
• Motion Graphics Example #2
• Motion Graphics Example #3

EPISODE TOPICS: Below are the topics that will be covered in each episode of the video series: 

• How to create an account
• How to activate the card
• How to add money to Chime (cash, DD, ACH, etc.)
• How to deposit a check
• How to Pay Anyone
• How to use SpotMe
• How to use SpotMe Boost
• How to use Credit Builder

Chime is a financial technology company founded on the premise that basic banking services should be helpful, easy, and free. To help users better understand how to make the most of their mobile app, the Chime team is looking to create a series of eight short, motion graphics tutorial videos for YouTube, each around :30, walking viewers through various different app functions. 

In terms of style, these videos should be motion graphics-based, with a consistent background, and a consistent intro & outro animation across all videos. The goal is for these to be simple & straightforward, and follow the same sort of visual template in each video. You should plan to feature various screens from the Chime app within a phone screen, along with on-screen text for any key steps. Several PNG screens of the app will be provided to you by Chime, but you should also plan to do some light animation for button presses, scrolling, loading screens, selecting of options, and swipe transitions between screens. You may also be required to simplify or design some basic screens as well. To give you a sense of the style the Sponsor will be aiming for, please check out the references in the Background section below. 

In addition to the motion graphics animation, you will also be required to cast a VO artist to narrate the various steps needed to complete each topic, and you will be required to script the app walkthroughs based on written guides available on the Chime website. Based on the content of the written guides, we are expecting most of the videos to be :30 or less, though 1-2 may run slightly longer. The same voiceover artist can be used across all content. For your reference, topics for each video have been listed in the Background. 

Lastly, while these videos should be direct and to the point in tone, they should also incorporate Chime's simple, fun & stylish brand aesthetic. That same aesthetic will also need to be used for your template for the episode thumbnails. In your treatment, please be sure to break down how you would bring Chime's style into this tutorial content. 

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 8 total video assets and 8 total thumbnail assets.

• Eight roughly :30  videos (16x9)
• Eight thumbnails (16x9)
• .SRT Closed Captioning Files

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• YouTube
• Please review the platform best practices page.

 

TARGET AUDIENCE: Chime users, both new and current

 

TONE: Welcoming, unassuming, and helpful

 

EXECUTIONAL MANDATORIES: 

• The same VO artist can be featured across all content.
• The same intro and outro animation can be used throughout all videos. 
• The videos and thumbnail templates must incorporate Chime's color palette and graphical aesthetic.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget of up to $10,250. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like each producer to create all of the videos listed in the Deliverables section with a total budget of up to $10,250. Please ensure that your budget factors in appropriate COVID safety protocols (i.e. testing, PPE, cleaning supplies, backup talent, etc.). You can download the budget template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.