It's time for the sizzle refresh! Motherhood's marketing team is looking to the Tongal community to create a new and improved sizzle reel for 2022. Your sizzle reel will build upon Motherhood's current reel and add excitement and relevancy for 2022 with new footage, updated messaging, and a healthy dose of fun for an exciting new sizzle that shows off all that Motherhood has to offer.

 

The goal of the video is to celebrate everything Motherhood has achieved through previous campaigns while creating a strong sense of excitement and emotional connection for retail partners. Ultimately, both Motherhood's internal teams and their external partners should take away a sense of pride, knowing they're helping create meaningful change in consumers' lives.

This pitch requires a sample video, so this is your opportunity to show the Motherhood team what you're capable of. You can download the old sizzle reel, as well as some samples of their recent work (disregard the captions – the greenlit filmmaker will receive clean edits to work with) and partner logos, HERE. The goal here is to show us how you can blend the old with the new to create an organic, cohesive, relevant and energized video.

 

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: 

• One :45-:90 Sizzle (16x9)

 

TIMELINE: Click here for the full project timeline.

 

EXPOSURE: Internal

 

TARGET AUDIENCE: Motherhood's internal teams and partner brands/retailers.

 

TONE: Wholesome, Fun, Empathetic, Energetic

 

EXECUTIONAL MANDATORIES: 

• The Sponsor is ultimately looking to cut the Noom logo from the final sizzle, so take that into account in your sample edit for your pitch.
• Sponsor will provide stats and guidance to the greenlit editor. 
• Proficiency with motion graphics is a must as all text in the current sizzle will need to be updated/re-created.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal, up to $3,000. 
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos

• SAMPLE VIDEO (REQUIRED): Utilizing the provided assets, please provide a :15-:20 sample video demonstrating your approach to transforming the assets into a cohesive sizzle and how you would add motion graphics elements and transitions to build viewer energy and engagement.

• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal, up to $3,000. 

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.