REFENCE VIDEOS: Below is a mix of previous holiday videos and product-specific videos from the last year. These generally reflect the direction that we'd take with our cutdowns, but these are short vignettes - not complete stories - and your concept should involve more of a narrative.

• Creating New Memories as You Recreate Old Ones (Holiday 2020)
• Make Your Walk a Catwalk
• Make Your Day Off, a Dance Off
• Make Jungles Easy
• Happy Cheat Day 
• Make WFH Easy
• Make Fitness Easy

Whatever we all did to celebrate the holiday season in 2020, it's probably fair to say that it was smaller and little more subdued than most year's, right? So it's probably equally fair to say that this year, for the 2021 holiday season, we're all hoping for more. More joy. More food. More fun. More laughter. More love. More family. More friends. And more gifts! August might be early, but we're already looking forward to it, and we know we'll have more ways to show we care.

In the spirit of "more," PayPal will be rolling out a really exciting new incentive this holiday season that'll help everyone give more by helping everyone earn more with every purchase. That "earn more" message is important, and part of your goal is to develop a :30-:60 video concept that will show people that PayPal enables giving by offering "more ways to earn."

At the same time, the holidays are still about emotional connection, and we can't totally lose sight of that. Last year, working with concepts sourced right here on Tongal, PayPal released this heartwarming video, and while we love the spirit of this video, we want to do something different and more relevant for 2021. The other part of your goal then is making sure your video concept can still surprise and delight, with an uplifting but unexpected story about the joy giving. 

This two-part goal is a challenge. It has to be direct about the promotion... but still have heart. Practical.. but still joyous. How do you make a video that can be both? We're not sure. 

So, what's the narrative? What's the style? What's the framework for the story? Is it about multiple people? One person? An unexpected perspective? A surprise twist? What does someone do when they "earn more?" Is it musical? Help us out - we're still not sure. And if you've seen any videos - holiday or otherwise - that help illustrate your concept, feel free to share.

The concept must involve purchasing multiple different gifts online. PayPal's going to partner with 6 big merchants, though not all sell gifts you can hold in your hand. The merchants will cover Travel, Cosmetics, Food Delivery, Electronics, Event Ticketing, and Toys. Don't get bogged down covering each one in your concept, just know that the video will have to be able to integrate them eventually. 

 

For any questions or other project updates, check out the Project Forum.

 

EXPOSURE: Videos will be distributed globally across multiple channels and platforms, including Instagram, Facebook, Twitter, and YouTube, as well as other owned channels and paid media. 

 

TARGET AUDIENCE: 

• PayPal's primary targets are young professionals - under 30, digital savvy - and parents, early 30's to mid-40’s. 
• Concepts should also work for a global audience, and not feel too closely tied to an "American" experience.

 

TONE:

• Aim to surprise & delight! Think bright, energetic, empowering, inspiring, optimistic, but relatable, authentic, and inclusive - with a hint of charm and wit. Not really looking for comedy, although we're open to something sweet or emotional.
• The brand itself values: integrity, trust, respect, empathy, collaboration, inclusion

 

EXECUTIONAL MANDATORIES: 

• Concepts should allow for multiple purchases from different merchants.
• Concepts should NOT involve "Santa" or anything too overtly tied to "Christmas."
• Concepts should NOT involve snow - Australia is one of the target markets, and it'll be summer down there.

In order to be considered for this project, you must include the below materials in your concept submission:

• CONCEPT (REQUIRED): Tell us your concept using up to 500 characters. Your concept should detail what would happen in the video. Remember though, a concept is not a detailed script — it is a spark of inspiration or a distillation of what will happen in the video. As always, concepts should be clever and engaging.
  
  
• HELPFUL LINKS TO PRE-EXISTNG VIDEOS (Optional): Seen another video out there that you think makes for a helpful reference? Or something that helps illustrate the concept you're submitting? Feel free to include it - even if it has nothing to do with the holidays.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
3. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
4. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Limit 5 submissions per member, per Phase.
    
9. You must be at least thirteen (13) years or older to enter.
   
   
10. The Sponsor reserves the right to repost the contest.
    
    
11. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
    
    
12. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.