FILTER EXAMPLES: Below are references of filters from other brands in the style that Chime would be aiming for here:

• One Tree Planted
• Pokemon
• Netflix
• Gucci

Chime is a financial technology company founded on the premise that basic banking services should be helpful, easy, and free, so it's no surprise that their social media presence is aimed at making the sometimes boring (and intimidating!) financial world a bit more upbeat, fun, and approachable. To add to their social media game, they are looking to create three unique, money-themed AR filters for people to use on Instagram Stories.

While the filters should be money-themed or have something to do with finances in some way, how exactly that comes to life is up to you. The same is true for the style of the filters, and Chime is open to everything from face filters, target trackers (using the Chime debit or Credit Builder cards), portals, simple mini-games/quizzes, world effects, or something entirely different. Filters can utilize 2D or 3D elements and even sounds based on what works best for your ideas. Chime also has some 2D design elements from their brand library that can be provided to the greenlit creator, if helpful for your ideas. You should assume the filters would need 1 trigger (i.e. tap to start, nod head, etc.), and would be for use only on Instagram Stories. Above all, the filters should be fun, and encourage people to try them out. You can also check out Chime's Instagram to get a sense of their brand tone.

In your treatment, please include at least two initial ideas for filters that you would plan to create. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 3 total filters.

• 3 unique filters (with 1 trigger) for Instagram Stories

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• Instagram Stories
• Please review the platform best practices page.

 

TARGET AUDIENCE: Active social users in the US, with a focus on those ages 18-34

 

TONE: Exact tone is TBD depending on the exact idea, but should be within the following realms:

• Edgy & cool
• Funny & playful
• Bold
• Nostalgic
• Witty

 

EXECUTIONAL MANDATORIES:  Please do not propose any filter ideas that involve negative or controversial behavior (i.e. violence, drugs, etc.).

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal of up to $8,300. 
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget bid. The Sponsor would like each producer to create all of the videos listed in the Deliverables section within a total budget range of up to $8,300. Please ensure that your bid factors in appropriate COVID safety protocols (i.e. testing, PPE, cleaning supplies, backup talent, etc.).You only need to include a bid amount, not a full budget proposal.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.