Below are additional details on the different messaging categories and Chime features that will need to be featured in this content. For your proof of concept video, please edit together a :15 proof-of-concept sample video (16x9) demonstrating your proposed scenario and approach to a video highlighting the SpotMe feature that falls under "Access."

• Confidence
  • Messaging Point: Your money goes further with Chime, with fee-free banking tools
  • Products: Chime Checking Account & Visa Debit Card 
• Control
  • Messaging Point: Stay in control of your money, on your terms. For App Notifications, you also have security because of that control.
  • Products: Chime App & Notifications, Paying your friends back with Pay Anyone
• Access
  • Messaging Point: Quick, seamless anytime access to money when you need it most  
  • Products: SpotMe, Early Access to Your Paycheck, 60k Fee Free ATMs, Mobile Check Deposit
• Build
  • Messaging Point: Getting you on track to financial progress, to build the savings and credit you deserve 
  • Products: Credit Builder Card, High Yield Savings Account

Chime is a financial technology company founded on the premise that basic banking services should be helpful, easy, and free, and they want to spread the word! To help promote Chime to potential new users and show how the Chime app works, they are looking for a visionary and very well-organized filmmaking team to develop a versatile suite of scripted, live action videos showcasing how Chime gives users the confidence, control, access, and tools to make their money go further. 

The purpose of these videos will be to demonstrate how the Chime app and its various functions work, but in the context of scripted, real world scenarios. We're looking for upbeat & relatable storylines that Chime can be woven into. So for example, someone could be running errands for a friends brunch, only to receive a notification that their account balance was low, but that Chime had spotted them the amount they needed to complete their purchase without fees. You can read more about all of the Chime product features that will need to be showcased in this suite in the Background section below.

When it comes to the scenarios themselves, we want to make sure we're highlighting different ages and professions that make up our target audience. So for example, one video could follow a single mom running her household, another could highlight a college student opening their first banking or credit card account, and another could highlight a couple in their late 20s saving up to purchase a new car. This should be a versatile suite of content, with storylines that can be pieced together for hero edits (there will be four total hero edits for the pillars of Confidence, Control, Access & Build), as well as broken down into their own extended standalone stories for individual product videos.

The storylines themselves should be visually and VO driven. You can plan to shoot MOS on set, and will not need to capture any on-screen dialogue. You should expect to utilize about 4-5 locations total and up to 12 principal cast across the video suite (in addition to a VO artist), and we'd anticipate a 4-5 day shoot. Talent can be mixed & matched as background talent, but your core characters should appear in one pillar only (i.e. your star of the Access pillar videos should not appear as a star of the Build pillar videos). The Chime app user interface (UI) will need to be incorporated where appropriate to show the features in action, but in terms of the split, we'd want to stay in our live action storyline for about 80% of the video, with UI moments taking up the remaining 20%. UI screens and assets will be provided to the greenlit filmmaker, but your production plan should account for animating them. You should plan to shoot all devices on set with green screens & tracking marks, to comp the UI animations in during post. 

From a tonal perspective, any scenarios should be lighthearted and relatable. We're open to light humor, but want to avoid anything that feels slapstick, overly dramatic, or like it's encouraging reckless money habits. These videos should be all about showcasing how smarter money decisions can make for an overall happier life. 

For your Pitch submission, we're asking you to edit together a :15 proof-of-concept "SpotMe" sample video (16x9) demonstrating your proposed scenario and approach to a video highlighting that product. You may use ANY available footage for that, as well as temp motion graphics. You can also read more about what SpotMe is, and how it helps Chime users in the Background section below. This proof-of-concept is about pacing, tone, framing, video structure, motion graphics, and finding a way to tell a simple product story in an engaging way. In your treatment, please also tell us how you would apply this structure to other Chime products to create a full cohesive suite of content.

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 48 total video assets. 

• One :30 Confidence/General Brand video(16x9, 1x1, 4x5, 9x16)
  • One :15 Confidence/General Brand cutdown (16x9, 1x1, 4x5, 9x16)
• One :30 Control video (16x9, 1x1, 4x5, 9x16)
  • One :15 Control/App Notifications cutdown (16x9, 1x1, 4x5, 9x16)
  • One :15 Control/Pay Anyone cutdown (16x9, 1x1, 4x5, 9x16)
• One :30 Access video (16x9, 1x1, 4x5, 9x16)
  • One :15 Access/SpotMe cutdown (16x9, 1x1, 4x5, 9x16)
  • One :15 Access/Early Paycheck cutdown (16x9, 1x1, 4x5, 9x16)
  • One :15 Access/Fee-Free ATMs cutdown (16x9, 1x1, 4x5, 9x16)
• One :30 Build video (16x9, 1x1, 4x5, 9x16)
  • One :15 Build/Credit Builder cutdown (16x9, 1x1, 4x5, 9x16)
  • One :15 Build/Mobile Check Deposit cutdown (16x9, 1x1, 4x5, 9x16)

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• YouTube, Facebook, Instagram
• Please review the platform best practices page.

 

TARGET AUDIENCE: Primary Audience: People ages 22-44, with an average household income of $50K

 

TONE: 

• Lighthearted & relatable
• Authentic, clear and smart
• Uplifting & empowering
• Relatable humor encouraged, but any humor should not overpower the story

 

EXECUTIONAL MANDATORIES: 

• Your budget & production plan MUST account for the Chime team & Tongal to monitor production on set/in person on the day(s) of production.
• If a Chime card is shown, the Visa logo must be visible, and not obstructed in any way. 
• You will need to design an endcard that will be consistent across all videos. 
• Stories must feel authentic, and show the Chime product in action naturally.
• Please avoid stories of heavy hardship or alluding to members depending on Chime for funds.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal up to $160,000. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• PROOF-OF-CONCEPT VIDEO (REQUIRED): Submit ONE :15 proof-of-concept video using any available footage you have access to, demonstrating your proposed scenario and approach to a video highlighting the SpotMe product (you can read more about what SpotMe is, and how it helps Chime users in the Background section). Video should incorporate motion graphics and music that reflects the style you'd use in the actual videos.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• BID/BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like each producer to create all of the videos listed in the Deliverables section within a total budget range of up to $160,000. Please ensure that your budget factors in appropriate COVID safety protocols (i.e. testing, PPE, cleaning supplies, backup talent, etc.). You can download the budget template here.
  
  
• COVID PROTOCOL (REQUIRED): Please let us know your team’s COVID safety protocols for production. If you’re doing everything yourself, or your team will be working 100% remotely, let us know that this won’t apply. Otherwise, at the very minimum, your safety plan must include information about:
  • What city and state you plan to film in
  • Whether you are filming interiors or exteriors
  • Approximately how many people you plan to have on set
  • How you’ll account for testing, PPE, and distancing on set
  • How you’ll handle talent and backup talent, including any hair, make-up, and wardrobe needs
  • Whether you’ll have a dedicated compliance officer on set
    
    
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.