Changing the world by supporting those in need is more than just a nice idea, it is the underlying belief of the not for profit Mindtree Foundation. As the Corporate Social Responsibility arm of Mindtree, a leader in IT Services and Technology, they are dedicated to fostering education, supporting people with disabilities, and creating sustainable livelihood opportunities. 

Now they need your help, Tongalers, to come up with inspirational concepts on how to raise awareness of the essential philanthropic work the Mindtree Foundation does in building a better future for communities around the world through the act of giving. 

This concept needs to be executable as a video, however we aren’t looking for the typical stat driven video seen all over Facebook. Communities are more than cold hard numbers, so we want concepts that do that, focus on the people and lives that are touched by the Mindtree Foundation’s mission of giving.

Please read on to the Objectives for more…

We are looking for emotional and inspirational concepts for a 2-4 minute video that raises awareness of the social responsibility efforts that the Mindtree Foundation undertakes.

The Mindtree Foundation holds itself accountable to the community that we all live in and aims to make a deep and lasting impact on education, employment, and creating a better world for people with disabilities. They do this through 4 objectives listed in the Mindtree Foundation charter that should serve as center focus for the video.

1. Promote education (currently focusing on rural areas) to underprivileged children with a special emphasis on people with disability
2. Provide relief of poverty by way of assistance to food, shelter, and clothing
3. Provide relief of distress caused by calamities of nature
4. Provide medical support to deserving people

Because Mindtree Foundation’s mission is so community-oriented the video concept should be people-centric and tell a moving story that motivates the viewer to want to learn more and be their own giver.

For more information on Mindtree’s programs and the impact they’re having please take a look at their website.

--Key Marketing Messages: #BeTheGiveR

--Target Audience: All of Society

--Executional Mandatories: Evoke curiosity around Mindtree Foundation and spread awareness among general society. To instill a culture of giving and a sense of responsibility towards society.

--Tone: Aspirational, Emotional, Inspirational

--Exposure: Global exposure online, on their website, and at events

This Project will be worth a total of $750 and consists of 1 Phase: An Concept Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: CONCEPT – Tell us your Concept for the Mindtree Foundation Awareness Video in 250 characters or less.  Remember, a Concept is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Concepts should be clever and engaging.  The winning Concept creators will receive $250 each. 

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member.

7. You must be at least thirteen (13) years or old.

8. The Sponsor reserves the right to repost the contest at their discretion.

9. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.