MiO, an incredible and delicious beverage mix brand, offers the variety people need in a convenient package they can take with them wherever they go, no matter the occasion. Now, the biggest name in Liquid Water Enhancers is moving to Powdered Beverages with the launch of MiO Vitamins, MiO Protein and MiO Energy in powdered On-The-Go Sticks:

 

Energy – Whether it’s pulling an all-nighter for school or work or getting that extra boost so you can have a great time with your friends “Energy” has MiO’s same great flavor with the added dimension of helping you take things to the next level.

 

Vitamins – MiO Vitamins gives you nutrients from fruits and veggies to keep you on top of your game. Made from real fruits and vegetables and without artificial dyes, sweeteners, preservatives or flavors, MiO Vitamins is a great way to supplement your essential daily vitamin intake.

 

Protein – MiO Protein lives up to its name – enhancing your water with protein. It’s a naturally sweetened beverage that also helps keep you satisfied when you can’t be near the kitchen. MiO Protein offers 10 grams of protein per stick in deliciously fruity flavors to keep you going through your day.

 

Tongalers, this is where you come in. You already helped out in our MiO Tagline Project by creating the Tagline , “Wait for the Drop”, but now, we need to bring MiO’s powdered beverages into the fold and associate them with this electric phrase. Is it a literal association or perhaps something a bit more abstract? Remember, good branding tells a story so don’t be afraid of referencing usage occasions or events.

 

What do you see for MiO and their Powdered Products? MiO isn’t always serious and prefers selective smart humor to a more slapstick/crude jokes, and It focuses on positivity and active culture. However, it is not a brand that lives on the edges, but stays true to itself in a mainstream world.

 

Now get that creativity flowing Tongal and share your concepts for “Wait for the Drop” and  MiO’s powdered product line.

The goal is to create a fantastic idea to highlight MiO’s Powdered Beverages and associate them with MiO’s “Wait for the Drop” Tagline. We do not have to be too specific. This is meant for print, in store promotion, as well as video. 

 

--Tone: Bold, energetic, fun. Humor is great but please no slapstick/crude jokes.

 

--Target Audience: MiO’s target is an active millennial male (18-35) who looks for variety in his life and his beverages. He looks for beverages with benefits, but he won’t sacrifice bold flavor to get them. He brings that same bold flavor to life. He likes to explore and enjoys the thrill of discovering something before other people do. That is just one way that he likes to express himself. He knows who he is and won’t compromise himself to be someone he is not just to fit in. 

 

--Exposure: Facebook and Instagram

PHASE 1: IDEA – Tell us your Idea to associate MiO Powders’  “Wait for the Drop” Social Video Suite in 500 characters or less.  Remember, an Idea is not a detailed script; it is a spark of inspiration or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning Idea creators will receive $250 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member.

7. You must be at least thirteen (13) years or old. (age can vary by client e.g. alcohol brands are 21 years of age to enter.)

8. The Sponsor reserves the right to repost the contest at their discretion.

9. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.