Episodes 1 & 2 will focus on the following topics. Episodes 3-7 topics will be provided to the greenlit filmmaker:

• EPISODE 1 - BUDGETING: Focusing on budgeting / payment options to make your money go further when moving out on your own for the first time, or furnishing your first space. PayPal offers the ability to pay in installments, to make your money go further for these purchases. 
• EPISODE 2 - MAKE YOUR MONEY MATTER MORE: Focusing on what it means for a brand or product to be sustainable, or work towards positive social impact. PayPal offers the ability to shop and checkout from thousands of retailers, all in one easy place. 

Below are some helpful insights on university students & recent graduates in our target demo:

• For many, Money = Stress. They want advice on how they can manage it better.
• They are focused on building a positive future.
• They are savvy about spending, but convenience often wins vs cost. 
• They care about brands that stand for something, or care about them.
• They often see PayPal as unapproachable, and are unsure where they can use PayPal, or why they should. 
• For many, Time is the most valuable commodity.

A key component for this project will be delivering information that is sometimes hard to explain in a way that is relatable & easy to understand. Below are some examples of content that breaks down complex topics in combination with aesthetics designed to appeal to a similar age demographic:

• Explained Series (Netflix)
• Learn Series (Robinhood)
• She's On the Money (Up Bank)

For a sense of youthful & fun content that has been created for the PayPal Mexico team (albeit in a different style), please check out the  videos below:

• Paga Contento por tu neuvo modelito
• Paga Contento por lo que tu gato realmente necesita
• Paga Contento por tus clases de yoga
• Paga Contento por el desayuno que realmente quieres
• Paga Contento por tus compras

Managing your money can be stressful - especially when you're just starting out as a university student, or recent graduate, and you're navigating a global pandemic. And while there are lots of resources out there, many of them can be dry, dull, or just plain complicated. That's why PayPal is looking to help university students & recent graduates in Mexico, by developing a fun, relatable video series, that provides helpful, easy-to-understand advice on how they can make the most of their money. 

Being a student or recent graduate is a very specific stage of life, and it's important that this content be tailor made for that audience - in both style & substance. A key thing to consider is how the information will be delivered, and how we can make financial content relatable & easy to understand. PayPal will be providing the key educational beats each episode will need to cover (and you can view the planned topics for episodes 1 & 2 in the Background/Additional Details section below), but how that information is organized and presented is up to you. You'll also need to find a spokesperson to host or otherwise shepherd this series (more on that below), and a good format and solid writing can help elevate this figure. What is the format, and what is the tone? What would you title this series to help set that tone right from the start? Be sure to address those points in your pitch. 

The look and feel of this series is also going to be critical for this project. Would you shoot live action in a studio or a lifestyle setting? Would you go for more of an animated approach? Or maybe something in between? Is your host seated & delivering information, or are they moving through a space? Your pitch should address how the visuals of your content would help make financial advice more fun, relatable and cool for our young target audience. Graphics and transitions should play a heavy part in this too, so think holistically about how this series will look & feel. In addition to the videos, you will also be responsible for designing a thumbnail and YouTube header template to match your video aesthetic, and help brand the series on the PayPal Mexico YouTube channel. 

Finding the right host for this series is going to be super important. You need someone with native level speaking fluency in Mexican Spanish, charisma, authenticity, wit, and an ability to land a joke or two - while still remaining credible. But what a "host" means is up to you. Is it someone who leads the series in a traditional sense, or someone who provides VO to a more visual-driven approach? Or something entirely different? Think of this person as giving off the vibe of a trusted friend, offering some easy & relatable advice. Much of the weight of this series will rest on their shoulders, and they'll either need to appear on screen, provide voiceover for each episode, or otherwise help drive the series in each episode (depending on your creative approach). Though not required at the pitch stage, we'd highly recommend including headshots or demo reels of any potential hosts you have in mind, in your submission. 

Lastly, while this project scope only includes YouTube deliverables, the greenlit filmmaker will also have the opportunity to potentially receive additional funding to create promotional social content for the series (including Facebook, Instagram, and TikTok assets) further into the development process. You can choose to address how your series approach could translate to social formats in your pitch, but that is NOT required at this stage. 

 

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 7 total video assets, 7 total thumbnail assets, and 2 header image assets. 

• Seven 2-3 minute episodes (16x9)
• Seven YouTube thumbnails (one per episode)
• Two YouTube header images (2560 x 1440px,  <6MB. Design for mobile-first, w/ safe zone for logo and text 1,546 x 423 pixels)

 

TIMELINE: Please note that production will need to be split into 2 waves. Wave 1 will includes episodes 1-2. Wave 2 will include episodes 3-7. For the full project timeline please see the Assets section.

 

EXPOSURE:

• YouTube
• Please review the platform best practices page.

 

TARGET AUDIENCE: University students & recent graduates (ages 18-25) in Mexico

 

TONE:  

• Fun, approachable, and informative
• Youthful & age specific for university students & recent graduates

 

EXECUTIONAL MANDATORIES: 

• You do NOT need to be located in Mexico in order to pitch on this project. However, all content will need to be designed with a Mexico-based audience in mind, and your host will need to have native level speaking fluency in Mexican Spanish.
• Spokesperson or host must be within the target age demo.
• All dialogue & text on screen must be in Spanish. However, because members of the Sponsor team speak both English & Spanish, you will be asked to provide an English written translation at each review stage to help the team with initial reviews. 
• Content must be entertaining, but efficient. Always remember that people will be watching to learn a lesson first & foremost. 
• Graphics & Transitions must be used to give the video a coherent look and feel. 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.

• SERIES TITLE (REQUIRED): Tell us what you would title this series.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• HEADSHOTS/CASTING BOARDS (Optional): If you have any particular talent in mind for your series host, you can submit their headshot or demo reel as part of your pitch. However, please note that is NOT required at this stage. 

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.