Our Mystery Sponsor is the first step on the journey to better mental health. Through simple DNA testing, patients are able to better understand their predisposition to key mental health traits by the influences of their own DNA. Mental health is a function of lifestyle, environment, experiences, and genetics; however, genetics has not historically been given the same focus as other factors. Now, our sponsor provides a groundbreaking approach to help consumers understand their mental health through genetic insight on their predisposition to mental health traits.

• The Mystery Sponsor is the expert starting point for your mental health. 
• Knowing your genetic predispositions will enable you to take action towards better mental health.
• Mental Health is a function of your genetics, environment, lifestyle and experiences.

The Sponsor stands apart from other DNA testing services because they are armed with clinical acumen and specialists in mental health. DNA testing sources a massive amount of information about your DNA, and our sponsor is uniquely equipped to analyze that data for the specific purposes of mental health. 

For this concept, our Mystery Sponsor wants viewers to feel inspired to take the first step in better understanding their own mental health. There is plenty of stigma and mystery surrounding the subject, and our goal is to free viewers of that concern so that they feel empowered to seek clarity.

The objective of this project is to create an empowering video concept that spotlight's the Mystery Sponsor's innovative approach to demystifying mental health through DNA testing. We want to avoid journalistic explainer videos or boilerplate pharma commercials and instead inspire viewers to take control of their own mental health while informing them about the service. Our sponsor recognizes that this is an emotional subject for many patients, and they would like to emphasize the personal empowerment that their service provides as the first step to better mental health. 

  

EXPOSURE:

• Digital
• Facebook
• YouTube

TONE: 

• Uplifting, empowering, sincere, heartfelt, supportive, strong

 

TARGET AUDIENCE:

• Young families with expendable income. To them the high value placed on DNA tests is related to the view that DNA tests are personalized, unique, and accurate. 
•  Millenials actively involved in their own healthcare.

In order to be considered for this project, you must include the below materials in your concept.

• CONCEPT (REQUIRED): Tell us your concept in 250 characters or less. Concepts are broader than a one-off Idea, and often require you to consider formats and frameworks for multiple executions for a campaign.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
6. Limit 5 submissions per member, per Phase.
    
7. You must be at least thirteen (13) years or older to enter.
   
   
8. The Sponsor reserves the right to repost the contest.
   
   
9. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.