Maybe they’re a relative, a child, or even ourselves, but we have all known someone who has struggled with mental health issues. Treating this can be an arduous and lengthy process, but by using a simple cheek swab, our sponsor has found a BREAKTHROUGH way to make it much easier. Through advances in genetic testing, their science is now able to find key unique genetic indicators that aide clinicians in recommending treatment to help avoid the costly and sometimes life-threatening trial and error approach to selecting the optimal medication.

Our sponsor brings together decisive methods of genomic science with empathetic and attentive health care professionals. What combination could be better than that? Imagine avoiding the protracted process of trial and error and fine tuning medication by quickly highlighting the key markers in your own DNA. 

So how does it work? 

• First, take an easy cheek swab sample with an in-office clinician.
• Second, the sample is sent to the lab to be analyzed and cross referenced with existing data.
• Finally, the results are returned and the clinician is able to give a more informed and insightful course of treatment.

And just like that, you are off on a path of clear and informed medical treatment. 

Tongalers, we need you to help wave the banner on this important approach to mental health. Finally, patients are empowered to get the information they need and shed the mystery around mental health. What we need now is a Concept targeted to parents who have children that may be experiencing mental health issues that brings this to life and lets the world know about this important development in the mental health space.

So what comes to your mind’s eye? Do you see something character driven, something abstract? Whatever the case may be we want it to be gripping, uplifting, yet still informative. Please read the remainder of the brief for all the important details.

The objective of this project is to generate emotional yet uplifting concepts that celebrate the synthesis of genomic science and empathetic mental healthcare in a :60 video (or more). We want to avoid journalistic explainer videos or boilerplate pharma commercials and instead inspire viewers to take control of their own mental health while still informing them about the service. Our sponsor recognizes that mental health can be an emotional subject for many patients, and they would like to emphasize the personal empowerment that their service provides.

--Key Marketing Messages:  

• “This is THE NEW way to approach mental health.”
• “Better mental health heritage and a deeper sense of caring”
• “Unbeatable lab accuracy and speed of results”
• “More comprehensive test”
• “Superior partnering via consults”

--Target Audience:  Parents of Children with mental health issues; secondary is adults 18+ with Depression/Anxiety

--Tone: Sincere, uplifting, empowering, strong, bold, innovative, clever

 This Project will be worth a total of $750 and consists of a Concept Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: Concept – Tell us your Concept 250 characters or less.  Remember, a Concept is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Concepts should be clever and engaging.  Three winning Concept creators will receive $250 each. 

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member.

7. You must be at least thirteen (13) years or old to enter. The Sponsor reserves the right to repost the contest at their discretion.

8. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.

9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.