Look! On the playground! It’s a bunny! It’s a train! No, it’s Super Max! Able to stop a speeding toy with a single paw, he’s the red-caped alter ego of a little rambunctious little rabbit, Max, the younger half of Max & Ruby, two bunny siblings who’ve delighted young children for over a decade as the stars of their own animated TV adventures. Check out some of their adventures here:
Now, if you’ve seen the recent animated Super Max project, you might already know that Super Max is getting the spotlight with his own digital series. However, like any good super-hare-o, Super Max still needs an awesome logo, and that means he’s looking for a fantastic animator who can help him create something really cool for his series.
So we want you, Tongal, to create a 5-second animated logo that can be used as the intro for the Super Max digital series, and while we hope to capture the charming spirit of the original Max & Ruby, Super Max is special, so you can be a little more creative.
Check out more details below!
The goal of this project is to create a 5-second Animated Logo for a short-form animated digital series about Super Max, the alter ego of a rambunctious little bunny from the successful TV series “Max & Ruby.” The Animated Logo should be inspired by the whimsical world of “Max & Ruby,” with a similar look & feel, but since the focus of this new digital series is Super Max, it should still have it’s own unique character and design.
In the Video Phase, you should submit an actual 5-second Animated Logo – a “first cut” of sorts, which can use temporary music and SFX. This should not just be a storyboard or an illustrated still. The FOUR (4) best executed and most creative Animated Logos will be shortlisted, but the Max & Ruby team will select only ONE (1) Animated Logo to move forward, and that animator will do additional work to revise the “first cut” they submitted and prepare it for final delivery of assets.
--Assets: Max and Ruby is an established brand and therefore it will be useful for you to use established assets found HERE. You should build upon the existing assets, and shouldn't stray too far from the existing style, but feel free to create new designs for the purposes of the logo.
--Target Audience: Young families with children aged 3 to 7. Existing fans of the show should be drawn in by the addition of something new to the Max & Ruby story, but this is as much for new and casual viewers.
--Tone: Playful, whimsical, cheeky, humorous, wholesome, endearing, educational, and inspirational.
--Exposure: This will live on the Treehouse Direct YouTube channel, as well as other Max & Ruby owned channels.
--Timeline:
Finalists & Winning Logo Selected by Nelvana: 10/31
Feedback provided to Winning Animator: 11/1
Fine Cut Logo Video Delivered to Nelvana: 11/6
Editorial Feedback from Nelvana due: 11/12
Final Tweaks & Edits: 11/12-11/15
Final Logo for Approval: 11/15
Final Logo Files Delivered: 11/19
This project will be a worth a total of $3000 and will consist of three Phases: a Video Phase, a Revisions Phase, and an Asset Delivery Phase. Please be sure to read the following information carefully as well as the Official Rules.
PHASE 1: VIDEO PHASE – All Animators are invited to submit an Animated Logo Video that represents the first cut of what you would create. Submissions need only include:
The FOUR (4) best executed Animated Logos will be selected by Nelvana. Only ONE (1) of the Selected Animated Logos will move into the Revisions Phase. The Winning Animator will, upon submitting a final revised Animated Logo Video that satisfies the Sponsor notes, completing the necessary release forms, and providing all assets required by the sponsor, receive an additional payment of $1,500. The other THREE Selected Animated Logos (or "finalists") will be awarded $500 upon submitting the Winner’s Affidavit and the IP Assignment.
All Videos will remain private until after the winners of the Video Phase are announced and the Project is complete.
--Music: Tongal has partnered with two premiere music providers: Jingle Punks and Epidemic Sound, either of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your Video paperwork.
PHASE 2: REVISIONS – Once the Video Phase has closed, ONE (1) Winning Animated Logo Video submitter will enter the Revisions Phase (What is a Revisions Phase?). During this phase, the animator will perform reasonable edits on the Video they submitted according to the Sponsor’s feedback.
PHASE 3: ASSET DELIVERY - You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You will be responsible for the costs associated the hard drive (if necessary) and shipping.
For Tongal’s file delivery specs and any other questions you may have about post production please click here.
1. The Video MUST not exceed 5 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you be selected as winner, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language or subtitled.
9. Limit 5 submissions per member, per Phase.
10. You must be at least thirteen (13) years or older to enter.
11. The Sponsor reserves the right to repost the contest.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your award.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.