The Sponsor has decided not to move forward with a Bid on this project. Though most Open Bid Projects do move forward with a selected Bid, we will always notify you in the event the Sponsor has decided not to move forward. Please note that regardless of the results, all submissions are reviewed and evaluated by the Sponsor and the Project Team. We sincerely appreciate your time and effort on this project.  

An apple a day can't keep these doctors away. Married to Medicine is Bravo's hit reality show about seven women in the Atlanta medical community balancing fast-paced careers with social circles, friends, and families. To get audiences hyped for the show's upcoming eighth season, Bravo wants you to create a bold and snappy 60-second teaser video for social that helps introduce the show to more casual fans of Bravo content and drives them to watch Married to Medicine's season premiere on March 7th. 

Your video should be a bit of an M2M crash course that schools viewers in what these drama-filled doctors (and wives of doctors) are all about, but Bravo's already got a recap and a trailer, so that's not what we're looking for. This is basically, if you had to explain the characters, the  drama, and the vibe to someone who hasn't seen Married to Medicine, how would you do it? You'll certainly want to showcase footage from the show, and we'll be looking for bold editing, high energy, a lot of sass, and smart use of motion graphics and text. 

You'll also want to make sure your video has clever copy or a point of view that reflects the tone of the show (take a look at this season 3 promo all about throwing shade for inspiration). 

To give us an idea of your style and approach, we're asking you to create a :20-:30 proof-of-concept video (4x5) as a part of your pitch. We've provided some assets and references that you can use in the Background/Additional Details, as well as some general brand guidelines in the Assets. 

 

DELIVERABLES: One :60 Sizzle Video (4x5, 16x9). Note: 4x5 is the key asset, so focus on that.

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• Bravo-owned social media pages, including Instagram and YouTube
• Check out our platform best practices page.

 

TARGET AUDIENCE:

• Fans of reality TV and similar reality programming on Bravo but who may not be aware of Married to Medicine
• Bravo is the #1 rated cable network in primetime among females 18-49

 

TONE:

• The tone shouldn’t be too serious. It should be fabulous and glam, but still should portray the main characters of the show in a positive and fun light. It should excite, spark interest, and align with the tone of the show – dramatic, fun and escapist.
• Bravo is straightforward and authentic, but with a sense of humor. This Bravo “wink” means that we love our drama, but we don’t take ourselves too seriously. Bravo aims to create a fun, bold, and engaging conversation: a guilt-free pleasure for everyone to share.
• Fresh, unexpected, fun, spontaneous, honest and playful – Bravo delivers drama that’s fun and funny. 
• Never sensationalistic or silly, the tone embraces and celebrates fabulous rebels, trending Affluencers, larger-than-life personalities, characters who inspire us and people we relate to.

 

EXECUTIONAL MANDATORIES: 

• Your video MUST drive tune-in to Married to Medicine's season 8 premiere on March 7th, 2021.

• Your video should NOT be recap of the show to catch viewers up to the season 8 premiere. Instead, it should increase awareness of the show to those who may not yet be familiar with it. 

• Bravo's talent is their product, so let their voices be heard. Since they are all very quotable, use quotes as part of the promo narrative, allowing them to tell their own stories, in their own words. That said, you should NOT portray talent in a negative light.

• The editorial style reflects the clarity and simplicity of living in the moment. The exact placement of opens, text cards, and endpages in the edit should always be story-driven. It’s about making our message clear, not conforming to a rigid template. With that in mind, there is not a specific formula, but there are two guidelines to live by:
  • Keep it simple – no clutter, only use what’s essential.
  • No matter what the editorial pace is, make sure the message is clear – don’t overwhelm or confuse.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal within the $2,000 - $5,000 range. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or fewer synopsizing how you plan to approach and execute this video.

  
  

• PROOF-OF-CONCEPT VIDEO (REQUIRED): Submit a :20-:30 proof-of-concept video (4x5) that demonstrates your creative approach and the aesthetic, tone, and/or style you'll be going for in this teaser video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like each producer to create all of the videos listed in the Deliverables section within a total budget range of $2,000-$5,000. If applicable, please ensure that your budget factors in appropriate COVID safety protocols (i.e. testing, PPE, cleaning supplies, backup talent, etc.). You can download the budget template here.
  
  
• TREATMENT (Optional): If you can't get everything you need into the Proof-of-Concept Video, use the treatment to elaborate on your approach, and introduce the Sponsor to yourself, your team, and your capabilities. If it's helpful to you, we've provided a treatment template, which you can find here.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.