Your concepts should tie March Madness into one or more of the movies below:

TNT'S BIG TICKET MOVIES:

• San Andreas
• Beauty and the Beast
• Wonder Woman
• Black Panther
• The Accountant
• The Last Jedi

The goal of this project is to encourage fans of March Madness to stick around and watch more great content, especially TNT's Big Ticket Movies. Your concepts should capture the energy of March Madness during the two weeks of the tournament and get audiences talking about TNT on social. Think of ways you can blend elements, tropes, and the overall spirit of March Madness with the big and exciting titles also airing on TNT in March.

Pretty much everything is in-bounds for your concepts, although we do not want to see concepts that revolve around brackets (ie pitting Wonder Woman against Black Panther) as TBS did this with their Clash of the Side Characters bracket last year. Beyond that, you can use characters, themes, and scenes from any of the movies listed in the Background section.

 Your concepts can be for a variety of formats, including but not limited to video mashups, reanimated content, polls, GIFs, general campaign concepts, etc. Think outside of the box and about what works on Instagram or Twitter. Consider formats and frameworks for a variety of executions within a single campaign – ie, multiple videos, or a mix of video, GIF, and still content, and how audiences will interact with your concept. We encourage you to submit multiple different concepts/approaches. You may include a reference to concept art, links, etc. in your concept submission.

 

EXPOSURE:

• Twitter
• Instagram
• Potentially other social platforms

 

TARGET AUDIENCE:

• March Madness fans
• Fans of college basketball
• Fans of big movies

 

TONE:

• Fun, lighthearted, compelling

 

EXECUTIONAL MANDATORIES: 

• Consider how your concept can become a larger social campaign across a variety of formats
• Concepts should create goodwill and awareness of Turner brands and properties (TNT, TBS, etc)

 

Tell us your concept in 250 characters or less. Think of this as a longer, more detailed Idea in 250 characters. Concepts are broader than a one-off Idea, and often require you to consider formats and frameworks for multiple executions for a campaign.

In order to be considered, you must include the below materials in your Concept submission:

• CONCEPT (REQUIRED): Tell us your concept in 250 characters or less.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
   
   
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
   
   
6. Limit 5 submissions per member.
   
   
7. You must be at least thirteen (13) years or old to enter. The Sponsor reserves the right to repost the contest at their discretion.
   
   
8. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.