Scientists know that taste travels directly to the part of the brain tied to memory. And maybe that’s why nothing can transport you quite like tasting a flavor you remember from good times.
For many Hispanic Americans, the crisp, delicious taste of Manzanita Sol apple soda represents the best times spent with family and friends, cooking carne asada in the backyard, watching soccer together, and celebrating Mexican holidays back home.
Lucky for everyone, Manzanita Sol isn’t just available back home. It can be found in stores all across the US and is on fountain at most Taco Bell locations! Help Manzanita Sol raise awareness for its US presence and remind people that the refreshing apple soda will brighten the memories you make with family and friends!
===SPLIT===
Help Manzanita Sol raise awareness for its US presence and remind people that the refreshing apple soda will brighten the memories you make with family and friends!
Create a Video with one English VO version and one Spanish VO version.
Bring the Fun Times Together concept to life.
The goal of this project is to create 15-second Videos (with versions in English and Spanish) to raise awareness for Manzanita Sol and tell Hispanic Americans that it’s the perfect beverage for Fun Times Together! Whether they’re hearing about Manzanita Sol for the first time, or just didn’t realize it was sold in the US, people watching your video should understand they can pick up Manzanita Sol in stores and on fountain at the nearest Taco Bell.
IMPORTANT NOTES:
--Key Marketing Messages: Ponle Manzanita Sol / Make it Manzanita Sol!
--Target Audience: Mexican Americans in CA, TX, NM, AZ, CO, IL, ages 21-39, who speak either primarily Spanish or English and Spanish.
--Inspiration: While these spots aren’t in the same category, check them out for inspiration on tone, Fun Times Together, and for being authentically Mexican American.
--Executional Mandatories:
--Tone: Welcoming, fun, charismatic, among friends, authentically Mexican American.
--Exposure: Intended for digital use across social media. If you hit it out of the park, your Videos could be supported with an ad buy!
--Product: Product samples will be provided to the Pitch winners and must be featured in your Video.
This Project will be worth a total of $22,500 and consists of 3 Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: IDEA – Tell us your Idea for EITHER the brand heritage video OR the Tace Bell video in 140 characters or less. Use the drop down menu to select Heritage or Taco Ball. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive dollar amount each and a 5% one-time residual payment for any winning Videos based on their Idea. (That means if your winning Idea is the basis for the 1st place Video, you will receive $475, the 2nd place Video $250 – see Video Phase Payout details for more information.
PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:
The 2 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $3,500 to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $5,000, at a minimum, and have a chance to compete for the $9,500 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 3: VIDEO – The 2 winners from the Pitch Phase will each create a 15-second Video based upon their winning Pitch with one version with a VO in English and also one version with a VO in Spanish. Please remember, you will be submitting TWO versions of your Video.
The Judges will score the 2 winning Videos submitted by Pitch winners to determine the standings for the Video Phase. Remember, the 2 Pitch winners will receive prizes.
--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $9,500 and 2nd place $5,000.
--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.
Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $725 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.
1. The Video MUST not exceed 15 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language or subtitled.
9. Limit 5 submissions per member, per Phase.
10. You must be at least thirteen (13) years or older to enter.
11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.