REFERENCE VIDEOS FOR STYLE INSPIRATION: 

Buzzfeed Tasty Videos

Dunkin Donuts Tasty Example

***Please Note that only U.S. Residents are eligible to submit for this project.***

Create a Halloween chocolate-dipped marshmallow how-to recipe video featuring Malt-O-Meal’s Churr-Os Cereal as a decorative element. Your video can be live-action in a top-down / "hands and pans" style, OR it can be stop motion animation, so long as it clearly shows the recipe step-by-step so parents and kids can easily follow along at home. And, since this is for Halloween, don't forget to set the mood with spooky music and seasonal decorations!

Think about what accessories you'll need, and how you can make them festive and fun, along with the marshmallows, chocolate, and, of course, Malt-O-Meal Churr-Os Cereal: will your recipe involve sprinkles, edible marker or food dye, skewers to hold your marshmallows up, plates or napkins, spooky decorations? While the core recipe should be chocolate-dipped marshmallows, we're open to how you can creatively incorporate and feature Malt-O-Meal Churr-Os Cereal and make a thumb-stoppingly spooky treat for families to try making themselves.

 

DELIVERABLES: Four total videos, with versioning.

• One ~2 minute video (1x1, 9x16)
• One :15 cutdown (1x1, 9x16)
   

TIMELINE:

• This project has an extremely expedited timeline.
• For the full project timeline please see the Assets section.

 

EXPOSURE: Facebook, Instagram. Be sure to check out the platform best practices page.

 

TARGET AUDIENCE: Parents and kids, anyone excited for Halloween

TONE: Educational, festive, fun.

 

EXECUTIONAL MANDATORIES: 

• This project has an extremely expedited timeline. Therefore, your treatment must include a step-by-step recipe
• In addition, we strongly advise you include sample imagery for the decorative set elements you intend to include in your treatment.
• Greenlit filmmaker must procure the cereal on their own. It's available for purchase here.
• Video must show the recipe step-by-step.
• Video must be branded for Halloween.

Our priority is ensuring everyone's safety, so if you're shooting any live-action, please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. Your treatment must also include your step-by-step recipe. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc. Tongal advocates for inclusivity in on-screen representation and diversity in casting, and that includes people's hands too. As a best practice, please submit three to four options per role with at least one of those options being a person of color.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.