EDUCATIONAL YET ENTERTAINING VIDEO EXAMPLES: Below are references of educational yet entertaining series from other brands that are made for social to help as you brainstorm: 

• Bankrate Mortgage Refi
• Step Mobile Crypto Terms
• Netflix ASMR 

Chime is a financial technology company founded on the premise that basic banking services should be helpful, easy, and free, so it's no surprise that their social media presence is aimed at making the sometimes boring (and intimidating!) financial world a bit more upbeat, fun, and approachable. This is especially true when it comes to financial literacy, and helping Chime users to make smarter money choices. That's why the Chime team is looking to create a quick, entertaining, and educational video series about commonly asked financial topics, made specifically for use on TikTok and Instagram Reels. While this project is just for the pilot episode to start, in success there would be an opportunity to extend this project into an ongoing series with additional budget (more on that below!).

Chime would like this series to be educational and tailor-made for TikTok and Instagram Reels, but what that looks like and how it comes to life is totally up to you. They would like to go beyond the standard explainer, so think about how we can make financial literacy creative and entertaining. Would you challenge someone to explain a topic while racing against a ticking clock, or act out a scenario? Is someone out in the real world trying to show lessons in the context of everyday situations, or are they in a studio? Above all, your pilot should make financial topics that might otherwise be dull and complicated come across as entertaining and easy to understand. We've included some references from other brands or trends in the Background section below as you brainstorm, but be sure to check out Chime's TikTok and Instagram channels for a sense of their brand tone.

This is NOT an ad, and what we're looking for should be made to connect organically with viewers in their feeds or For You pages. This content should really be about helpful money tips, rather than selling Chime. Chime branding should still be present (whether it's in graphics, in pops of Chime green around the space, etc.), but you don't need to offer "using Chime" as a tip for viewers. 

For the pilot episode, Chime would like you to focus on the topic of "What's a Good Credit Score in Your 20s?" with the educational details outlined in this existing blog post. You do not need to use every point listed in the blog, and can instead focus on smaller sections based on what works best for your concept (and what you think would ultimately fit into a minute or less). But really think about how this can go beyond the traditional explainer, and help get the educational points across in a more creative way. This is not a lecture - it should be edu-tainment. 

In terms of style, Chime would like to stick to primarily live action, but are open to mixed media if you have an idea that combines motion graphics with live action footage. This episode should seem more elevated than pure UGC content, but not so polished that it feels like a TV commercial. So really we'd be looking to strike the balance between something that feels a little more polished than the average TikTok video, while still feeling like it belongs on the platform. 

In your treatment, please include details on the creative format you envision for this series, and how you’d translate the educational points of “What’s a Good Credit Score in Your 20s?” into that format. Please also specify where you'd envision your idea coming to life (e.g. a studio, outside, etc.). For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are two total video assets, one still asset.

• One :59 or less pilot episode (9x16, formatted for TikTok/YouTube Shorts)
• One :59 or less pilot episode (9x16, formatted for IG/FB Reels, and including subtitles designed to match the brand style)
• One engaging and informative thumbnail that can be used as the cover image when the video is posted

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• TikTok
• Instagram/Facebook Reels
• YouTube Shorts
• Please review the platform best practices page.

 

TARGET AUDIENCE: 

• Gen Z and Millennial active social users in the US, with a focus on those ages 18-34
• Specifically users who enjoy hip hop music, cultural trends, traveling, sports, sneaker and hypebeast culture  

 

TONE: Exact tone is TBD depending on the idea, but should be within the following realms:

• Edgy and cool
• Funny and playful
• Bold
• Nostalgic (optional, if it makes sense for your execution)
• Witty

 

EXECUTIONAL MANDATORIES: 

• Your budget & production plan MUST account for the Chime team & Tongal to monitor production remotely on the day(s) of production.
• Please do not propose any format ideas that involve negative or controversial behavior (i.e. vulgarity, violence, drugs, etc.).
• All text must be placed in safe zones for its respective platform.
• If your videos will need to feature music from the TikTok library, your final delivery will need to consist of a video exported without music, along with the exact timecodes for where music tracks should be added to your video when posted.
• If you are taking music from the TikTok library, please make sure you are not using a licensed sound.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal of up to $5,500 for the pilot, as well as up to $12,500 total for 3 episodes in a full season (this should be inclusive of the pilot cost; so a full season cost would be pilot + 2 additional episodes). 
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please focus on past work that is social-first, rather than longer form. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID/BUDGET (REQUIRED): This is an open bid project, so you will get to set your own budget proposal of up to $5,500 for the pilot, as well as up to $12,500 total for 3 episodes in a full season (this should be inclusive of the pilot cost; so a full season cost would be pilot + 2 additional episodes). You can download the budget template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 9x16. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.