VIDEO THEMES: Below are three overviews of topics that the Navy Federal team wants these videos to focus on.
save you money in the long run.
NAVY FEDERAL SOCIAL CHANNELS:
HELPFUL REFERENCE VIDEOS THAT NAVY FEDERAL LIKES FOR INSPIRATION:
ABOUT NAVY FEDERAL: Navy Federal was founded during the Great Depression by seven Navy Department employees who wanted to help themselves and their co-workers reach their financial goals. They envisioned a credit union that would offer loans with affordable rates and manageable terms to its members. What started as a small group of Navy personnel with similar goals has now grown to include officers and enlisted men and women of all branches of the military, including veterans, Department of Defense employees, and their families.
Financial wellness is a topic that is brought up a lot nowadays and, for many, finding what steps to take to achieve your financial goals can feel hopeless, confusing, and stressful. Just knowing where to start, especially with a lack of fundamental education - thanks public school system - can make your financial goals feel all the more insurmountable. That's why Navy Federal Credit Union developed MakingCents, a resource hub with everything from expert advice, budget calculators, tools, and resources dedicated to helping you learn to live within your means and manage your money in a way that gives you peace of mind, freedom, and security. Now Navy Federal wants to reach an even wider audience through the use of their social channels, creating videos that inform, educate, and support members and non-members alike in developing healthy relationships with money, manage their debt, and improve their overall credit score.
The goal of this project is to create short social content that both informs and entertains Navy Federal's audience by breaking down finance related concepts and advice into digestible chunks. Up until now, MakingCents has only lived within the Navy Federal website and they're looking to finding ways to bring this branding into the social media landscape in a way that not's ham-fisted or cheesy. While sharing in the same goal as the MakingCents hub, these videos are social first and should feel native to the platforms they're being made for. As for the specific topics being covered, Navy Federal will provide the overview of each topic but it will be up to you to take that overview, distill it down, and craft it into a cohesive script. You can the three topic overviews in the Background.
In terms of format and execution, Navy Federal is thinking to live-action, though they are open to animation, motion graphics, and even stop motion, as long as it doesn't come across as too youthful or distract from the topic. Knowing that the brand is looking for particularly savvy social content, "live-action" can include selfie-style content or even green-screen formats that blend some live action with other visuals. This can be lo-fi smartphone-shot content, or it can be more polished and professional as long as the core focus remains on the topics being broken down. In the Background, you will find some inspiration from what other brands in the financial space are doing. It is not necessary for you to have a large team or extensive production capacities to execute this project.
At their heart, these videos are brand awareness pieces sharing tips and information to their viewers and leaves them wanting to find out more about Navy Federal. They're not looking for overly elaborate "commercial" executions and the brand does not want them to come off as generic, obvious advertisements. If casting live-action, the brand is open to reusing the same cast, locations, and even music. Captions will need to burned into the final videos for any spoken word or VO. Please consider how this might impact your visuals keeping the text safe zones for the respective social platforms in mind.
Note that there is another Navy Federal project live on Tongal right now with a similar ask, and they are willing to consider the same filmmaker(s) for both projects. If you plan to pitch on both projects please be sure to differentiate your pitches, as your approach will need to be different for each project. For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 3 total video assets.
EXPECTED TIMELINE: HERE
RELEVANT ASSETS: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE:
TONE/FEEL: Thoughtful, Earnest, Genuine, lighthearted, humorous but not overly silly, informative, inspiring.
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.