Creatively, this is a continuation of PayPal's existing "Make it Easy" campaign (see examples of past content below) and the idea that PayPal can "make it easier to make it better" in our new normal. The times we live in have been challenging and uncertain for all of us - all over the world - but they want to focus on the little pockets of positivity that we experience in our daily lives, and demonstrate how PayPal can be a uniquely relevant and reassuring force right now. By enabling people with digital solutions to pay safely online or in-person, to transfer and receive money with friends & family, or pool funds and donate to worthy causes, PayPal can make it easier for people to be more in control of their financial lives, and seamlessly adapt to the new ways of living. 

VIDEO SCENARIO PACKAGES: The key consideration here is that each individual video follows a similar format (open on talent & setting, introduce the relevant scenario, demonstrate the PayPal product, cut to resolution with CTA footage), but the elements within can be flexible. These are the video scenarios that *are likely* to make up each package. Although changes may be made, they're all reasonably limited in scope, especially with the existing campaign as comps.

1. Parents & Kids Scenarios  - min. 6 talent, 1 location (Int & Ext.)
   • Give @ Checkout - Ext. House - Parent (late 30's / early 40's) purchases band-aids for kids (4-7), and donates to Médecins Sans Frontières at checkout.
   • Pay With Rewards - Int/Ext. House - Two Parents (late 30's / early 40's) use PayPal rewards to purchase electric scooters for their kid (10-12), and then watch the kids enjoy.
2. 20-somethings at Home Scenarios - min. 4 talent, 1 location (Int.)
   • Give @ Checkout -  Int. House - Digital Natives Couple (early-mid 20's) purchasing cat food and donates to WIRES Australia at checkout. 
   • Pay with Credit: Int. House - Digital Natives Couple (mid-late 20's) buys the perfect standing desk for their home office.
3. Parents at Home Scenarios - min. 6 talent, 1 location (Int. / Ext.) 
   • Pay with Credit - Expecting Parents (mid 30's) transform a nursery room with new furniture and paint.
   • Pay in 3/4 - Mom (late 30's - mid 40's) with kids (6-9) in BG, buys new dress for stay-at-home dinner date with Dad.
4. 20-somethings and Tech Scenarios - min 6 talent, 2 locations (Int / Ext.) 
   • Pay with Rewards - Int/Ext. TBD location - A Digital Native (early-mid 20's) uses Pay with rewards to purchase a new peacoat, OR, use rewards to purchase a cool laptop/tablet for their younger sibling (late teens), before they play with it together.
   • Pay in 3/4 - Int. Home - A Digital Native (mid/late 20's)  purchases an exercise (Peloton-style) bike.

EXISTING CAMPAIGN VIDEOS FOR REFERENCE:

• Make Style Easy
• Make Gifting Easy
• Make Easy Easy
• Make Thank you Easy
• Make Tasty Easy
• Make Local Easy

PRODUCTS THAT WILL BE FEATURED: It may not be altogether that important that you review this, because most (if not all) shots that involve app functionality on a phone will use chroma key and VFX. 

1. Give at Checkout: Select a charity & donate when completing checkout with PayPal
2. Pay with Credit: Use PayPal Credit's digital, reusable credit line to shop online anywhere PayPal is accepted.
3. Pay in 3/4: Pay later in either 3 or 4 installations
4. Pay with Rewards: Spend your credit card rewards on whatever you want, whenever you check out with PayPal.

PayPal is running a fast-moving digital video campaign for the end of the year, and owing to the speed and the limitations inherent in live-action production during COVID, they're looking for 4 different filmmakers - from anywhere in the world - who can quickly put together a small shoot to source footage for different scenarios that'll be used to create two :15 videos for the campaign. 4K raw footage from these shoots will be provided to a single creative campaign director, who will handle post-production for all videos in the campaign.

 

If you are selected, you will be coordinating with the campaign director, who will provide a script, storyboard, and shot list prior to your shoot, as well as some creative direction for two :15 videos, although you will be responsible for casting, locations, and wardrobe. All shoots will be conducted MOS, with no need for audio of any kind. The entirety of your commitment is approximately 2 weeks. You will NOT be required to provide any post-production services. 

Please carefully review the 5 video scenario "packages" in the Background / Additional Details. These each involve 2 different videos that have creative or thematic overlap, but they're not yet scripted, so some elements may change, and we've laid out conservative assumptions for production that you should be able to work with. You will be required to provide casting & location options for your chosen package in your pitch. You may pitch for multiple packages, but you will only be greenlit for one, and we cannot guarantee it will be the one that you select. There are a lot of moving pieces here. 

 

For your pitch, you will be required to provide some casting & location options, and we offer some guidance on that below. Your pitch should primarily highlight:

• Past work that shows your ability to shoot something that feels intimate, authentic, and cinematic
• Past work that shows your ability to direct talent and get grounded and genuine performances (especially without sound)
• Your ability to quickly source multiple cast & locations options
• Your ability to work quickly, within tight confines, with lots of flexibility
• Casting should apply to the video package you are pitching on 
• Locations should apply to the scenario package you are pitching on, however, you can use the same location for two videos as long as it has other rooms / setups that look drastically different.

PROCESS: 

1. If you are greenlit, you will immediately enter pre-production and provide casting, wardrobe & location choices to ensure they are approved by the Sponsor. 
2. A joint kick-off call will be set to coordinate production between you and the creative campaign director. 
3. You will be provided with scripts, storyboards, and shot lists, as well as camera specs, and a framing guide to confirm all content you will need to capture. All footage MUST adhere to the guidelines and specs provided.
4. Once all locations, casting & wardrobe are approved, you will be cleared to capture footage between Thursday, October 29th and Sunday, November 1st.
5. You will be responsible for sending all footage to the campaign director by 6AM PDT on Monday, November 2nd.
6. You will be responsible for sending all talent, location & art releases (where applicable) to Tongal by EOD on Monday, November 2nd.

PRODUCTION BUDGETING ASSUMPTIONS:

• Shoot 4K resolution @ 23.98 fps, framing action for 9x16. 
• You'll shoot footage that'll be used for two different videos: lead cast may not overlap between videos. 
• All shots that include masked talent must also be filmed without masks. That said, most shots will involve family in domestic settings, and few may be wearing masks. To be safe, anticipate that you'll need to shoot maskless alts for 1/3 of your footage.
• This is NOT holiday content - so you will not need to production design or select wardrobe for the holidays or wintertime.

DELIVERABLES: All raw footage

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• Videos will be distributed across multiple channels and platforms in various international markets, including US, UK, France, Germany, Italy, Spain, and Australia.
• Most non-broadcast digital platforms will see exposure, including: Instagram (key social focus), Facebook, Twitter, YouTube, YouTube Pre-Roll, website, within emails, as well as other owned channels and paid media

 

TARGET AUDIENCE: Given the global nature of the audience, we are looking for footage and cast that feels diverse, and not too closely tied to any identifiable country or location. This means no major landmarks should be visible in exteriors, nor regional plants (i.e. desert cactus, palm trees), nor regional architecture. The key target demos:

• Digital Natives aka Young Professionals - They're 25-35, savvy, have always enjoyed a digital first life.
• Parents - They represent a wider age range, early 30's to mid-40’s, but they have different concerns now they are starting and raising families. They've come to PayPal through a need to engage with digital commerce, or send money, and they use digital payments both for themselves, and on behalf of their children.

 

TONE: Positive, relatable, authentic, inclusive, optimistic, humble, clever - with a hint of charm and wit.

 

Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• TOP CHOICE VIDEO PACKAGE (REQUIRED): Please select the package of video scenarios that would be your top choice.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of how you plan to approach capturing the footage. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LOCATIONS (REQUIRED): Your pitch must include your proposals of the locations you would be looking to film in. You can download the Location Template here.
  
  
• HEADSHOTS/CASTING BOARDS (REQUIRED): Your pitch must include your proposed casting choices for your chosen scenarios.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.