MAGIC SPOON TALKING POINTS:
Magic Spoon's take on the crispy cereal treats you remember, but remade to be high protein and low sugar. It’s not just a cereal bar or protein bar - it’s both!
Wouldn't it be great if you could eat all of the sugary cereals enjoyed throughout childhood in a healthier, more protein filled way? That's exactly what Magic Spoon specializes in, taking the sugary favorites of yesterday and devising more protein-packed and healthier recipes to replace them. From chocolate chip cookie cereal to marshmallow treats, Magic Spoon wants to help spread the word that there is a healthier way to enjoy cereal these days, and now they want your help spreading the word.
The goal of this project is to create two engaging social videos that demonstrates how Magic Spoon offers a healthy alternative to other cereals & cereal products (e.g. granola, granola bars, etc.) through high protein, low sugar recipes. These should be playful and fun social videos that lean into the nostalgia of it all, playing up their motto of "Childhood classics. Grown-up ingredients." These videos will be directed largely at health-conscious Millennials, so to keep it playful, Magic Spoon wants to feature their crispy treat recipe in these videos, which in itself serves as the perfect Magic Spoon sample size. It looks like one of the treats you've grown up loving, but with healthier ingredients! To be clear, these videos will only feature the Magic Spoon Treats, not the cereal or granola!
Should you go the live-action route, your talent should be able to confidently discuss the stats of the snack bar (which can be found in the Background) while also being natural enough to vocalize the experience of eating the treat with humor and brevity. They will need to cover the taste, texture, and ingredient highlights throughout the videos as well. In your pitch treatment, be sure to clearly lay out your creative concepts for both videos.
Beyond Magic Spoon's core messaging, the creative door is pretty wide open here, so long as it adheres to the best practices of YouTube's ABCDs of creating effective video ads. If you look around their website, you'll get a real sense of the colorful palette and gradients Magic Spoon likes to play with, which can serve as a nice jumping off point if you're taking a more motion graphics approach.
For this project, once a filmmaker is selected, they will be put directly in contact with the sponsor. All communication and feedback between both parties will run through the Tongal platform.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 4 total video assets.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Motivated, health-conscious Millennials
TONE/FEEL: Fun, playful, nostalgic
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.