PLAYLISTS THAT NEED THUMBNAILS: The templates below are broken down by section and playlist on their YouTube homepage.

• Entertainment
  • Celebrity Interviews
  • Festival Season
  • T-Mobile & MLB Partnership
  • Screentime 
  • Pranks
  • T-Mobile Money
• T-Mobile Stories
  • CareerTalk 
  • Social Responsibility
  • T-Mobile News 
  • DEI
  • Festival Season
• Wireless
  • Motorola Device Unboxings
  • Samsung Device Unboxing
  • One Plus Device Unboxing
  • Google Device Unboxing
  • Tech Talk
  • T-Mobile Device Unboxing
• 5G Home Internet
• Travel

HELPFUL REFERENCES INSPIRATION/TONE: 

• Thumbnail Examples
• Endcard Examples

As T-Mobile continues to dive into exciting tech talks and unravel the mysteries of connectivity, they want thumbnails that captivate, educate, and, of course, scream T-Mobile, and that's why the T-Mobile team is looking for a talented illustrator or graphic designer to create thumbnails and thumbnail templates that are not only visually appealing but that also deliver a hint of the magenta flair that makes T-Mobile so unique. Your design will play a crucial role in making all of these topics irresistible to the YouTube audience. 

The goal of this project is to create 3 new and shiny thumbnail templates for each of the 19 current playlists on T-Mobile's YouTube channel, plus we will need 1 additional end card template to drive viewers to other T-Mobile videos- that's 58 total. We need each of the 3 thumbnails to be in 16x9 format for YouTube, but should differ slightly in style to provide T-Mobile options, a good example of this would be Screen Time w/ Kane Brown + Khalid. The end card template should not be overly complicated, or too basic, it's about finding just the right balance to promote other T-Mobile videos and the overall channel. As an example, these endcards have the right info and setup, but could use a little more depth and excitement. While some people do include light animation on endcards, it is not a requirement. We're including a full list the playlists that need new thumbnails in the Background. The list may look overwhelming, but keep in mind that you don't need to make the actual final thumbnail for each of the existing videos - instead, you'll just need to design and then provide the Photoshop files for all of the respective templates. 

T-Mobile is focusing on refreshing their YouTube page with new videos, playlists, and an updated look as we move into the new year. The current thumbnails differ too much from one episode to the next and don't work well from one playlist to the next which makes the YouTube page seem less aesthetic than we would like. All the thumbnails should have a common-ish look so that the entire YouTube channel feels cohesive, but each series or playlist should still have a distinctive look. In other words, the thumbnails should look more like sisters instead of twins… or maybe cousins? T-Mobile can share titles and some basic information about each playlist, but the overall aesthetic is up to you. We'd obviously encourage you to take a look at some of the videos that you're creating templates for, as that can certainly help inform the design in some cases. 

Keep in mind that the graphics you incorporate should be able to work with the backgrounds or the static image that will change in each video, so don't feel the need to fill the entire screen with text and imagery. T-Mobile is also proud of its magenta color and its un-carrier culture, so think of ways to creatively bring in T-Mobile branding in tactful ways  - colors, logo iconography, etc. Though, these shouldn't be just filled with the iconic T-Mobile Magenta hue, feel free to play and incorporate T-Mobile's branding elements like their iconic logo and TeleNeo font for an extra dash of T-Mobile style. If you're struggling for inspiration, we have some example thumbnails in the Background that the T-Mobile team has used and liked so far, which you can view here. 

For your pitch submission, you need to include a sample design that illustrates how you envision at least one of the playlist thumbnails. For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 58 total assets.

• 57 YouTube Thumbnail Templates (16x9 formatted PSD files)
• 1 YouTube End Card Template (16x9 formatted PSD file)

EXPECTED TIMELINE: HERE

EXPOSURE: T-Mobile's YouTube

TARGET AUDIENCE:

• Gen Z and Millennial active social users in the US, with a focus on those ages 18-34
• Specifically users looking to learn more about T-Mobile and Cellular Networks

TONE/FEEL: 

• Lighthearted, straight-forward, approachable
• Upbeat, fun, lively

EXECUTIONAL MANDATORIES: 

• You should adhere to certain elements of the T-Mobile brand guidelines. A few specific call-outs are below:
  • The primary logo to use is the full T-Mobile logo. 
  • Always make Magenta (#E20074) the hero color in designs. 
    • Other primary brand colors are Dark Magenta (#861B54), Dark Gray (#6A6A6A), Light Gray (#E8E8E8), Black (#000000), and White (#FFFFFF).
  • The official brand font is TeleNeo; the font will be provided to the selected creator. 
• Your video should avoid competitor colors (e.g. Verizon's reds, AT&T's blues).

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual pieces of content.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES ? SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.