PREVIOUS T-MOBILE GIFS: These are just a few of the recent GIFs created on Tongal, and they're a good example of how much stylistic diversity and freedom you have in approaching this project. 

• Scam Shield GIF - The Scam Shield iconography that T-Mobile uses is pretty simple, so this GIF kept the messaging simple, but went over the top and depicted the scam shield with more of a medieval style crest  with swords and a shield. The extra style draws the eye and elevates this over  an expected version that might just have T-Mobile's actual Scam Shield logo.
• Awesome Audio Products Social GIFs - Four different GIFs for some of the headphones and speakers available in T-Mobile stores.
• #MyMagentaList Audio Products GIF - Simpler than we'd want here, but it's product-forward with a good energy.
• Escape the Internet BS GIF- This goes with a line-drawn style that feels a bit like a meme or a webtoon, and is totally distinct from most of the other T-Mobile content you see.
• Careers & Opportunities Videos - Although not technically GIFs, the style here is very much in line with this project, and it's a good example of how you COULD use stock images, if you paired it with unexpected and playful elements that made it less straight-forward.

GIFs are, arguably, the internet's greatest accessories, so it's fitting that we're here to talk about great accessories. In T-Mobile's continuing search for fantastic, eye-catching GIFs, they're once again looking for animators, illustrators, and other design wizards who can create unexpected and dynamic GIFs that their employees can use on social media platforms, and this time we're looking to promote a line of excellent MagSafe accessories for the iPhone. 

The goal of this project is to create three different eye-catching GIFs that showcase the MagSafe accessories in some way. MagSafe is a key feature for iPhone 12 and newer models - it's a wireless and magnetic power transfer technology - and while the technology is relatively new, we're seeing it on more and more devices so T-Mobile has been adding new accessories that have these magnetic capabilities. The latest MagSafe accessories include cases, portable chargers, PopSockets, charging stands, wallets, and vent mounts. You can check out most of the products and get image assets for them HERE, and these should be the only MagSafe products that you feature.

This is more about cool, clever, and visually interesting product showcases than it is about messaging, but the thing about MagSage is that it's super easy to "Swap & Snap," so "Snap" is a word that you can definitely use to your advantage. For some of the other content that T-Mobile is creating, they're running with the messaging, "This is how I snap. How do you snap?" You don't need to use that, but it could be helpful. Think about the ways that someone could snap MagSafe on, or how you could visually snow a "snap." 

The fun part here really is the tone, the style, and the freedom to approach this in many different ways. T-Mobile's got a distinctive voice that is vibrant and playful, self-aware and confident, but still professional. They're the Un-carrier - cool, clever, even a little quirky. Any GIFs or social pics their employees put their name on have to embody that, so this is NOT just about putting white text on a magenta background - these need to be dynamic and have a lot of character to surprise and delight. They're also not "ads," as these should feel more casual than that. We've shared a ton of different cool examples down in the Background, and you'll see there's A LOT of variety. 

For your pitch, you'll need to submit a proof of concept GIF, and you can use any (or all) of the MagSafe accessories that we shared. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 3 total assets.

• Three unique GIFs (1x1); GIFs must be 4.9 MB or smaller.

 

TIMELINE:

• HERE
• Note: This is a project that requires quick turnarounds, so please be mindful of this before submitting. 

 

EXPOSURE:

• T-Mobile employee social feeds include LinkedIn, Twitter, Instagram, and Facebook.
• Please review the platform best practices page.

 

TARGET AUDIENCE: Employee's friends, family, business contacts, and social networks.

 

TONE:

• Unexpected, energetic, fun, cool, relevant, quirky. 
• Stay away from anything that feels sales-y or ad-like.

 

EXECUTIONAL MANDATORIES: 

• You should adhere to certain elements of the T-Mobile brand guidelines. A few specific call outs are below:
  • The primary logo to use is the full T-Mobile logo. 
  • Always make Magenta (#E20074) the hero color in designs. 
    • Other primary brand colors are Dark Magenta (#861B54), Dark Gray (#6A6A6A), Light Gray (#E8E8E8), Black (#000000), and White (#FFFFFF).
  • The official brand font is TeleNeo; the font will be provided to the selected creator. 
• Your content should avoid competitor colors (e.g. Verizon's reds, AT&T's blues).
• GIFs must be under 4.9MB and less than :10 in playback.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this GIF.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the GIFs. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• PROOF OF CONCEPT (REQUIRED): Please submit one proof of concept GIF based on the information provided in the Objectives section.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 1x1. Acceptable file formats are .gif, .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.