Macy’s is the quintessential American department store. With over 100 MILLION views per month on Macys.com and hundreds of stores across the country, Macy's has served generations of consumers providing everything you need in one destination!

The Macy’s Style Crew is a community of Macy's employees who are passionate about sharing what they love most about fashion and style. Check out the Macy's Style Crew page or follow #macysstylecrew on social media to stay updated on the latest trends!

The goal of this project is to create FOUR (4) suites of engaging and fun Instagram Stories featuring tips and tricks on content creation for the Macy's Style Crew (using the below ambassadors as “talent”) to bring to life different training concepts. In your treatment, please specify which training concepts (and tips and tricks) you'd like each talent to talk through. Each ambassador will have his/her own suite of stories.

Macy's Style Crew Ambassadors:

Adrianne Vizcarra - Fashion Focus

Instagram: @adrianneviz

Ambassador Link: https://www.macys.com/style-crew/a/adrianne-viz/213329

Nick Birkby - Home Focus

Instagram: @birkthebee

Ambassador Link: https://www.macys.com/style-crew/a/nick-birkby/213839

Jamila Jones - Fashion Focus

Instagram: @fashionistamila

Ambassador Link: https://www.macys.com/style-crew/a/jamila-jones/213295

Michaela Dasilva - Beauty Focus

Instagram: @nycwithcayla

Ambassador Link: https://www.macys.com/style-crew/a/michaela-dasilva/216364

Your stories should prioritize tips and tricks as it relates to social content creation from an expert point of view (that you will provide) and should also showcase the ambassador's personality. Any products or clothing featured, would be determined by the ambassador themselves based on their style, interest, and individuality. We will set up pre-production calls between the pitch winners and ambassadors on January 7th.

DELIVERABLES:

• FOUR (4) suites of Instagram Stories (9x16)
• Please note each suite of stories could be 3 to 4 video clips (plus still images) and should offer “tips and tricks” on content creation for Instagram Stories. Please specify how you plan to approach each ambassador's story in your pitch treatment.

TIMELINE: Please see the detailed timeline in Assets.

EXPOSURE:

• Instagram, Macy's Style Crew

 

TARGET AUDIENCE:

• The target audience is Macy’s Style Crew members. 

 

TONE:

• Fun, engaging, fresh

EXECUTIONAL MANDATORIES: 

• Please stay away from controversial topics
• You must film in the NYC area within the designated production window (1/9 - 1/16).
• Keeping in mind, Macy's Style Crew members will be working during the production time frame so please consider breaking up the filming into smaller sessions as no one ambassador will be able to take off from work for one full day. 

  

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal within the $40,000 - $50,000 range. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute these suites of Instagram Stories.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in each Instagram Story. If it's helpful to you, we've provided a treatment template, which you can find here. Please specify how you plan to create multiple versions of each concept.
  
  
• BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. You can download the budget template here. Please keep your budget within a cost range of $40,000 - $50,000.

• SCRIPT (Optional): This should include dialogue/shot list from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member for the Pitch Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.