** IMPORTANT PROJECT UPDATE - THE SEATTLE BASED AMBASSADOR WILL BE MOVED TO ATLANTA **

If you are pitching on the NYC/West Coast Filmmaker position the three locations will be: NYC - San Diego - Atlanta.

Last year we worked with an amazing group of Macy's ambassadors and Tongal filmmakers on the Macy's VCN Filmmaker Project. This year, we're continuing the fun and want you to apply!

As you know, Macy’s is THE quintessential American department store. With over 100 MILLION views per month on Macys.com and hundreds of stores across the country, Macy's has served generations of consumers providing everything you need in one destination!

And, now we want YOU to join the Macy’s family as part of the Macy’s Style Crew Creators Team. As part of the team, you’re invited to earn guaranteed upfront compensation for the content you produce weekly AND earn a percentage of sales driven by your ambassadors' videos

How Will It Work?

This time around we are looking for SIX (6) filmmakers and SIX (6) editors to be a part of this project for an entire year (yes, we're taking this relationship to the next level). Pitch winners will be sent individual Production Service Agreements once the selection has been finalized. Please read below for more details.

Filmmaker Team

• FIVE (5) Filmmakers will each be paired with THREE (3) NYC area-based ambassadors. Compensation for the year, per filmmaker, is $40,000 plus 2.5% of sales driven by your THREE (3) ambassadors’ videos. So, the more your videos drive sales, the more you’ll earn.
• ONE (1) Filmmaker will be paired with FIVE (5) ambassadors (THREE (3) NYC area-based, ONE (1) Atlanta-based and ONE (1) San Diego-based). Compensation for the year is $60,000 (given the additional TWO (2) ambassadors and additional travel) plus 2.5% of sales driven by your ambassadors’ videos.
• Filmmakers will each be creating a minimum of THREE (3) pieces of content each week per ambassador. It'll be between you and your ambassadors to set up your production schedules and cadence (whether you film weekly, every other week, or monthly).
• For the NYC and West-Coast filmmaker, we are not expecting you to fly to each destination on a weekly basis. As stated above, it's up to you and your ambassadors to determine a cadence that works. 
• The videos will be distributed by the ambassadors weekly on their individual personal channels (Facebook and Instagram), and promoted by Macy’s. The videos will be embedded with shoppable links.
• Think about this project as an opportunity to help build up an ambassador’s personal channel; all the content created should feel like it’s in the ambassador’s personal voice.
• Videos should utilize the best practices for each platform and feel authentic to the ambassador’s personality. Guidelines will be provided to the pitch winners.
• The goal is to create content consistently so that your ambassadors will have content to post on a continuous basis (around 3 videos per week - each with an optimized thumbnail).
• While this project will be ongoing until May 2019, your ambassador will be available for 44 weeks of the 52 weeks. You will be expected to make content for the 44 weeks not the entire 52 weeks (although you are welcome to). Filmmakers and ambassadors will coordinate schedules as they see fit. 
• Once filmmaker pitch winners are selected and paired off with brand ambassadors, each filmmaker will have two weeks for pre-production. During pre-production, you will hear more from Macy’s about their goals for this project. And, you’ll also have the opportunity to collaborate with your brand ambassadors to shape strategy for building out his/her channel(s).
• You will be responsible for securing releases for any non-Macy’s locations and all individuals (who are not your ambassador) in your videos.
• PLEASE ONLY USE THE MACY'S TALENT RELEASE AND THE TONGAL LOCATION RELEASE. LINKED HERE AND IN ASSETS.
• All sales driven by your ambassadors’ videos will earn you incremental revenue on top of your production fee.
• There will also be a $1,000 performance-based bonus per month. Criteria to be determined.
• By submitting to this project, you are making a 12-month commitment to your brand ambassadors.

Editor Team

• If you're a badass editor looking for part-time work this project is perfect for you. 
• We'll send you content created by Macy's digital ambassadors (80 ambassadors will be sending in iPhone/Android type videos each week) to edit down to short Instagram and Facebook optimized videos. The work will be split evenly amongst all SIX (6) editors.
• You'll receive anywhere between 10 - 30 videos per week to edit depending on how frequently the ambassadors create content (some weeks will have more content and some weeks will have less content). You will need to create an optimized thumbnail for each video.

• Videos will be distributed on the ambassadors’ personal social channels – Facebook and Instagram. Videos should utilize the best practices for each platform and feel authentic to the ambassador’s personality. Guidelines will be provided to the pitch winners.

• These ambassadors will be a completely separate group from the ambassadors paired with filmmakers.
• You will be assigned videos each Friday to be edited by the following Wednesday.
• You will be compensated $30,000 for the year plus 2.5% of sales driven by all EIGHTY ambassadors’ videos (split evenly amongst the SIX (6) editors). So, the more the ambassadors’ videos drive sales, the more you’ll earn.
• While this project will be ongoing until May 2019, the ambassadors will only be sending content 44 weeks of the 52 weeks.
• By submitting to this project, you are making a 12-month commitment.

Inspiration

Check out some videos we've made in the past year!

Filmmaker/ Ambassador Pairings:

• Lauren: http://indi.com/99dk9
• Andrea: http://indi.com/98vt6
• Roberson: http://indi.com/985kq

Filmmaker/ Editor Pairings:

• Lydia: http://indi.com/99s72
• Jacqueline: http://indi.com/9cmd6

Payment Details

Incremental payments will be issued monthly and rev share sales from your videos will be issued quarterly.

The goal of this project is to identify SIX (6) filmmakers and SIX (6) editors to be a part of the Macy's Style Crew Creators Team.

This project will be worth a total of $440,000 and consists of TWO (2) Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - Submit your pitch (What is a Pitch Phase?) convincing the sponsor and ambassador why you should be selected for this project using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach this project.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Treatment (REQUIRED): Tell us how you plan to shoot and/ or edit the videos.

• Pitch Video (REQUIRED): As both Macy’s corporate and Macy’s ambassadors will be looking at your pitch, tell us a little about yourself and why they should choose you to be a part of this project. Pitch videos should be no longer than 90 seconds. 

• Tongal Macy’s Crew (REQUIRED): Tell us which position you’re applying for (Filmmaker (NYC-based), Filmmaker (NYC + West Coast), or Editor). Please submit separate submissions if you are applying for more than one position.

Filmmaker Team

The SIX (6) most compelling pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, FIVE (5) winners will each receive $40,000 (distributed incrementally on a monthly basis) and ONE (1) winner will receive $60,000. In addition, you will receive 2.5% of sales generated by the content you produce. There will also be a $1,000 performance-based bonus per month. Criteria to be determined.

Editor Team

The SIX (6) most compelling pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, winners will each receive $30,000 (distributed incrementally on a monthly basis). You will also receive 2.5% of sales generated by the ambassadors in this pool (split evenly amongst the 6 editors).

PHASE 2: VIDEO - Filmmakers are expected to produce around THREE (3) up to 60-second videos (each with an accompanying thumbnail) per week for each ambassador. Editors are expected to edit between 10-30 pieces of content per week and produce a thumbnail for each video.

Winning video creators MUST also follow these rules for Talent, Location, Music (or other) Releases for all assets appearing in their winning videos: 

Talent 

• Macy’s will handle the ambassadors’ participation in this project, so you do not need to have the ambassadors sign the Macy’s Talent Release. 
• That means…you just need to provide the Macy’s Talent Release signed by any non-Macy’s ambassador who appears in person or who provides any VO, along with a photograph/headshot OR a copy of a photo ID. 

Location 

• You do not need to secure the Tongal Location Release for any Macy’s store locations that appear on camera.
• You need to provide the Tongal Location Release for any locations outside of Macy’s store locations. 

Music 

• Filmmakers - You need to provide music credits for music you select from one of Tongal’s preferred providers, and/or the Music Release for any original compositions. 
• Editors – Remember, you may not incorporate additional music into your edit submissions unless you have prior permission from Macy’s, via your Tongal Producer. If you receive permission to incorporate music, you must provide all the same music credits and/or Music Release. 

-- Music:

Filmmaking Team:

Tongal has partnered with two premiere music providers: Jingle Punks and Epidemic Sound. Any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate music release form. To learn more about using each of these music providers, click on any of the provider’s names above.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your video paperwork.

Editor Team:

Please note that you may only include additional music – other than music that may already be included in the ambassador footage you receive – in your edit submissions if you have prior approval from Macy’s. If you would like to incorporate additional music, you will need to contact your Tongal Producer to help route your request to the appropriate Macy’s contact. 

1. The videos should not exceed 60-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

Editors, please remember that you must obtain Macy’s permission – via your Tongal Producer – before incorporating any additional music into your edit submissions.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of sponsor.

6. Submissions must not portray sponsor in a negative way, the determination of which will solely reside with sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per phase.

10. You must be at least thirteen (13) years or older to enter.

11. The sponsor reserves the right to repost the contest.

12. In addition to the judging criteria stated in the OFFICIAL RULES, pitches will also be evaluated on that member's ability to execute the final video based on their prior work and experience as a filmmaker/ editor.

13. The Sponsor will be entitled to reasonable revisions on the finished videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. Winning video creators must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment. 

Winning video creators MUST also follow these rules for Talent, Location, Music (or other) Releases for all assets appearing in their winning videos: 

Talent 

• Macy’s will handle the ambassadors’ participation in this project, so you do not need to have the ambassadors sign the Macy’s Talent Release. 
• That means…you just need to provide the Macy’s Talent Release signed by any non-Macy’s ambassador who appears in person or who provides any VO, along with a photograph/headshot OR a copy of a photo ID. 

Location 

• You do not need to secure the Tongal Location Release for any Macy’s store locations that appear on camera.
• You need to provide the Tongal Location Release for any locations outside of Macy’s store locations. 

Music 

• Filmmakers - You need to provide music credits for music you select from one of Tongal’s preferred providers, and/or the Music Release for any original compositions. 
• Editors – Remember, you may not incorporate additional music into your edit submissions unless you have prior permission from Macy’s, via your Tongal Producer. If you receive permission to incorporate music, you must provide all the same music credits and/or Music Release. 

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.