Lume is a doctor-developed personal care brand known for one thing above all: outrageously effective odor control. They are odor control experts—and they don’t mask odor with fragrance, they stop it before it starts.

HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• Mary Ruth Organics Social Video

When it comes to deodorants, it's easy to get stuck in a cycle of workarounds—reapplying mid-day, packing a backup shirt, showering the second you get home, all just to keep the odor at bay. Many traditional antiperspirants might keep you dry, but still leave odor behind. Lume changes that. They are a doctor-developed personal care brand that doesn't just mask odor with fragrance, they stop it before it starts. Now, Lume is looking to spread the word about their latest product.

For this video, Lume is looking for a capable creator to produce a confident, cheeky, and refreshingly direct-to-camera social video that breaks down the effectivity of their latest formula, Lume Deodorant + Sweat Control. As a brand, Lume prides itself on speaking to people with honesty, humor, and boldness. They want people to feel like they're in on the journey of discovering a new type of deodorant that actually solves the route of the odor issue, so more than anything this content needs to feel real and authentic. It cannot feel scripted, so when ideating your concept we encourage you plan for more of an "unscripted" organic social approach to the video. 

Since this is purely a live action project, and since we're looking for a simple, straightforward approach, the tone for this video will be key. This video will be living purely on social channels (most prominently YouTube Shorts), so you need to present a concept to Lume that has thumb-stopping potential. It shouldn't feel polished or clinical, but instead work to make sweat and odor control a surprisingly fun and relatable conversation.

Lume is a brand made largely for women who lead busy lives. Professionals, parents, commuters, travelers - women who look for long-lasting freshness. So in terms of casting, the theme remains the same - we want to cast a woman anywhere from 25-40  who feels authentic, leads a busy life on the go, and has a witty sense of humor. They are not required to be a user of Lume deodorant, but it's definitely a bonus if they do. Either way, they need to be able to portray the highlights of this brand with confidence.

For this project, once a filmmaker is selected, they will be put directly in contact with the sponsor. All communication and feedback between both parties will run through the Tongal platform.

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 2 total video assets.

• One :30 YouTube hero video (9x16) 
• One :30 alternate version (9x16). This version will only entail using an alternate final call to action and/or end card.

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• YouTube

TARGET AUDIENCE: Women ages 25–54, who are proactive about their hygiene and wellness

TONE/FEEL: Smart, self-assured, witty, relatable

EXECUTIONAL MANDATORIES: 

• Your end card must include a CTA, which will be provided to the greenlit filmmaker.
• The greenlit filmmaker must reinforce the brand’s science and highlight that Lume is not “just another deodorant” because it prevents odor and sweat from happening in the first place.  

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.