As anyone who has ever been away from a loved one can attest, video calling is the absolute best way of staying in touch. But, there are shortcomings…for example, have you ever tried to chase down a toddler while holding a $2,000 laptop in one hand, pizza-box style? Or what about trying to squeeze everyone and their cousins (literally) into frame? Who really has the time to do the whole, “Here, let me call you before our call to make sure we’re still getting on our call” thing? Wouldn’t it be great if you could stay in touch with the people who matter most, while (gulp) doing the least?
You probably know Logitech as a top-notch designer and manufacturer of consumer electronics in the PC, Mac, Tablet, and Music space, but recently they’ve decided to bring their innovative technology right into your living room with the Logitech TV Cam HD. No need to attach any computer or install any software. As long as you have an available HDMI port on your TV and an Internet connection (wi-fi or Ethernet), you can Skype video call your family and friends in a relaxed natural setting, as if you were all in the same room. The amazing wide-angle lens allows multiple people (and pets!) to move around as they please and all fit into view without having to jockey for position. Plus, the Logitech TV Cam HD rings just like a real phone, so you never have to schedule a video chat.
And the best part? Video calls don’t have to just be for special occasions anymore. The Logitech TV Cam HD is so convenient that you can use it everyday, at any moment, to connect with the people who matter most.
So, whether you’re 20 minutes or 2,000 miles away, you can share these everyday moments with the people who matter the most. Thanks to Logitech TV Cam HD, your mother can see your pretty face on a regular basis and you’ll never have to hear her utter these words again, “What am I, chopped liver?”
Create a 30-60 second video that raises awareness of the Logitech TV Cam HD in a fun and creative way. Cleverly communicate how this new and innovative technology lets you share everyday moments with the people that matter most. But keep it light-hearted and funny, and when possible, tie-in pop culture – so that it's a video that people will feel compelled to share within their own social network.
--Target Audience: Active Skype users who video call for more that 1hr/wk, owners of a webcam, families (25-45 years) with children, living away from their extended families. The bulls-eye consumer is Female between 30-38. She is college graduate, has her own Skype account and family connections are the most important thing in her life.
--Key Marketing Messages:
• Logitech TV Cam HD brings Skype to your TV so you can share everyday moments with people that matter most.
• It is the most natural way to do video-calling (freedom to move around because of wide-angle, comfortable setting, can get multiple people in a call, rings like a phone whether TV is on/off).
--Brand guidelines: Video must follow brand hierarchy of importance: Logitech>TV Cam HD> Benefits. Use Skype logo and/or mention Skype. While branding is paramount, the finished product must not feel like it has come from an internal corporate Logitech marketing department or agency. We also want to make sure we’re driving brand equity for Logitech TV Cam versus Skype in the living room.
--Consumer Insight: Mom values the connection of family and she feels that this responsibility lies with her. So, she feels a personal sense of guilt when she thinks her children are missing out on the experience of being with grandparents, aunts, cousins, etc…
--Do: Focus direction around simple everyday moments. Make interaction natural and relaxed. Explore what “people that matter the most” means- (cousins, best friends). Also, be conscious of who is calling who: Mom>Parent(s)= The mother enabling her parents to enjoy the grand children. Mom>Children= Enabling the mother to connect with her children even when she’s away. Children>Children= Having cousins play across the screen.
--Don't: Revolve scenarios around big Special Occasions (birthdays, graduation etc.). Make it feel contrived or staged. Make it a Hallmark moment or focus just on the grandparents to grandchildren.
This project will be worth a total of $30,000 and consists of three phases. Also, this tournament style process will progress differently from previous projects, so be sure to read the following information carefully.
PHASE 1: IDEA – Tell us your Idea for a 30-60 second video in 140 characters or less. Remember, an Idea is not a detailed script; it is a moment of inspiration, or a tweet-sized distillation of what will happen in the Video. As always, Ideas should be clever, engaging, and fun. Winning Idea creators will each receive $250 and a 5% residual payment for every winning video their Idea is used to generate.
PHASE 2: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch for how YOU would go about producing this Video based on one of the winning Ideas. The five most compelling Pitches will be selected and will receive a $500 production advance and Logitech TV Cam HD to help create their Video. Those winners (upon submitting their Winner's Affidavit and IP Assignment) will also be GUARANTEED to place in the subsequent Video Phase. So, if your Pitch is selected, you will earn a minimum of $1,000 with a 1-in-7 shot at the $12,000 first place video prize. Remember your Pitch can include any, and all, of the assets mentioned above, but you MUST include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase. To avoid information cascades, all Pitches will remain private until after the video winners of the subsequent phase are announced. Alternatively, even if you don’t win the Pitch Phase or choose not to create a pitch, you will still have the opportunity to create a “Wild Card” Video completely of your own creative devices in the subsequent Phase.
PHASE 3: VIDEO – Winning Pitch creators from the previous phase will utilize their $500 advance to create a 30-60 second video based upon their winning materials and all other creators are invited to enter a “Wild Card” submission that’s not based on any winning material from the previous phases. Remember, the FIVE Pitch winners are GUARANTEED prizes, as are TWO of the non-pitch video creators.
--Music: Tongal has partnered with Audiosocket, a boutique music licensing and technology company representing more than 2,400 emerging bands, composers and record labels. This is not "stock" music. It is an inventory of more than 40,000 original, culturally relevant songs and music that have been compiled into a premium roster. Audiosocket's music will be available to Tongal members at no charge solely for their incorporation into Tongal members' submissions to the Logitech Project. Tongal members are encouraged to browse the Audiosocket roster, available by clicking on the "Audiosocket" button on the right hand side of this page. If you are interested in using a track from the Audiosocket roster, as described above, just add the track(s) you want to use to your cart using the "+cart" button, then click the "checkout" button. Enter the Tongal project name and click the "purchase and download" button to acquire the track for free ($0.00). Lastly, click the "download track" button, which will initiate the music file download. You may only use THREE Audiosocket tracks maximum as part of your video submission.
1. Videos MUST not exceed 60 seconds in length. Preferred format is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. Videos MUST showcase a Logitech TV Cam HD in use.
4. Any use of an Audiosocket track obtained through Tongal in connection with the Logitech Project that is outside of such Tongal member's submission to such project is strictly prohibited.
5. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Logitech.
7. Submissions must not portray Logitech in a negative way, the determination of which will solely reside with Logitech.
8. Videos must be in the English language or subtitled.
9. Limit 5 submission(s) per member, per phase.
10. You must be at least thirteen (13) years or older to enter.
11. Employees, contractors and directors of Logitech and each of their respective parent companies, subsidiaries and affiliated companies are eligible to participate in this project.
12. Minimum 50 Pitches, or the contest may repost for fourteen (14) days at the sponsor's discretion.
13. Sponsor will be entitled to one reasonable round of revisions on the finished videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in the video as well as the project files, editing sequence and an uncompressed quicktime .mov file in either Animation or ProRes 422 codecs at either 1920x1080 or 1280x720 to claim their prize.
15. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES SOLELY THE PROPERTY OF TONGAL – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEB SITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.