VIDEO TOPICS:

1. How to prep a cartridge and load a caulk gun
2. How to clean up & remove glues
3. Proper Personal Protective Equipment
4. Foam dispensing 101
5. What Glue’s What? This should include the best glue recommendation for various substrates, including metal, plastic, glass, etc.
6. Loctite’s Simple Solutions - Think: "Intimidated by glue? We have these solutions..." and include Loctite products:

• • Control Super Glue
  • Pressure Pack
  • Power Grab (instant tak)
  • PLP Max (long lasting, durable, do it once)
  • TiteFoam Straw

 

REFERENCE VIDEOS FOR INSPIRATION:

• Loctite^® Product Knowledge in 5 minutes
• How-to Undo with Mike Montgomery - Loctite likes the blend of personality, efficiency, and clarity
• GE How-To Load a Caulk Gun - Loctite likes the good visuals and clear instructions, but felt it was too focused on GE products and ran too long. They also felt it was a little sterile in the delivery.
• Binging with Babish - fun, less conventional How To 

NOTE: The pre-production phase moves very quickly. Please pay special attention to that window in the project timeline.

Founded in 1956, Loctite^® is a pioneer in making innovative adhesive products, but you may know them best as the brand responsible for Super Glue. They have consistently been on the cutting edge, making materials used by professional contractors and tradespeople, as well as the everyday DIY-ers, and it's that second category that's important here. While we all like to feel like we can do everything ourselves, we usually need a little help with a task we're unfamiliar with, and if you want to patch something up or stick two things together, but you're not 100% sure you're using the right adhesive, the right amount, or even applying it the correct way, that's where Loctite comes in. Loctite wants to develop a series of eye-catching How To videos to bring people both general guidance and some very specific product education, with the goal of building out their YouTube channel and making it a one-stop shop. 

The goal of this project is create a live action suite of six entertaining but informative How To videos, each covering a different topic. These videos can stand alone, but they should feel cohesive in look & feel. As these videos are geared towards the DIY-er, we'll need an approach that is clear, digestible, and accessible for a broad audience, regardless of skill level. The brand does want to see on-screen talent utilizing the product, whether that means it's a real personality driven piece led by talent speaking directly to camera, or there are just close-ups of a professional's hands and arms shown being carried by voiceover is up to you. Loctite will provide rough scripts with key messaging points to leverage. It will be up to you to deliver the messaging points however you think is best and they may require a little work to help with the overall flow making them feel cohesive. The brand is focused on live-action approaches only and the use of stylized motion graphics and on-screen text to further help carry the visuals is required. 

Whatever the execution, it will be required to be filming someone that has experience with some of the products, tools, and mediums. The rough scripts are currently being worked on, but you can find the topics below in the Background. Some videos, like the "What Glues What?" video, may need the full 2 minute runtime, but others can be shorter. The "What Glues What?" and "Simple Solutions" videos may have slightly different structures to them but should follow the same look & feel of the greater How To videos. These are not videos about Loctite's product line, but instead videos about common DIY information that feature Loctite products and branding. These videos don't need to be shot on a set full of Loctite colors and logos - but it should still feel ownable by the Loctite brand.

There is also a need for a photographer who can capture stills of the location and the product(s) being used in the scenarios being covered in the videos to be leveraged for marketing materials and social posts. For quality and clarity, they would prefer to not pull stills from the edit and instead want to have a photographer capture the product/tools in action so additional set ups won't be necessary. 

Each video should have a 16x9 version as well as a 9x16 version. While the cutdowns can be created with direct pulls from the main hero videos, some thought should be put into how the 9x16 versions will be optimized for vertical; as they should not simply be a center-cut reframing.

In the Background, Loctite has provided some reference videos to familiarize you with their brand voice and visuals, as well as some examples of other existing How To videos that they've seen, with some of their thoughts. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 24 videos and 20 still photography assets.

• Six Up to 2 min How To videos (16x9, 9x16) 
• Six :15-:30 Cutdowns (16x9, 9x16) 
• 20 Color and Lighting Adjusted Still images taken on-location of the shoot (1x1)

 

TIMELINE: HERE.

 

EXPOSURE: 

• YouTube
• Brand website
• Instagram
• Pintrest
• Please review the platform best practices page.

 

TARGET AUDIENCE:

• Those with entry-level/limited experience in DIY looking to expand their skillset.
• Someone scrolling through YouTube looking for tutorials before attempting a home project.

 

TONE: Engaging, relatable, informative, and inspirational.

 

EXECUTIONAL MANDATORIES: 

• The videos must adhere to Loctite^® brand guidelines.
• All pre-production materials will need to have legal approval before production can begin. Similarly, final versions of all videos will need to be approved by legal before final delivery.
• The videos cannot feature children or animals handling or using the products/tools.
• Due to the tight timeline, the filmmaker will be responsible for purchasing Loctite products and tools featured in the videos with guidance from the sponsor.
• The hand models/on-screen talent will need to be someone experienced with tasks like loading a caulk gun, cleaning/removing glues, using proper PPE, etc.
• The videos cannot contain other competitor brands/colors. They can also not portray retailer brands/colors (no orange (home depot) or blue (Lowe’s) in the accessory items, buckets, caulk guns etc.
• When showing people, they cannot wear clothing with team logos, product logos, retailer logos, slogans, or other messages visible.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• COVID PROTOCOL (REQUIRED): Please let us know your team’s COVID safety protocols for production. If you’re doing everything yourself, or your team will be working 100% remotely, let us know that this won’t apply. Otherwise, at the very minimum, your safety plan must include information about:
  • What city and state you plan to film in
  • Whether you are filming interiors or exteriors
  • Approximately how many people you plan to have on set
  • How you’ll account for testing, PPE, and distancing on set
  • How you’ll handle talent and backup talent, including any hair, make-up, and wardrobe needs
  • Whether you’ll have a dedicated compliance officer on set
  
  
• APPRENTICESHIP ADVISOR (Optional): The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. Tongal will cover the apprentice's day rate outside of your project budget, and if you are matched with an apprentice, your Tongal producer will reach out with more information. To learn more about the On-Set Apprenticeship Program and the responsibilities of an advisor, please click HERE.
  

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.