ROKU CREATIVE BEST PRACTICES:

• A call to action early in the commercial - and at mid-point - improves performance.
• Live action visuals that references the call to action and/or the offer can improve performance threefold.
• If live action isn't possible, visuals and/or voice over additions will improve performance.
• Including a call to action in the overlay image helps to clarify the opportunity.
• A consistent storyline that focuses on the product being advertised - instead of creating a complex narrative - is best.
• Videos with a lighter background are encouraged to ensure that Roku's dark purple overlays stand out prominently.
• Put disclaimer/legal copy in gray at the bottom part of the video to avoid being obscured by overlays (Roku overlays are already optimized for legal copy in the bottom).
• Avoid showing any critical information too close to the edge of the TV screen. For their default canvas size, this means having a 90 pixel left/right side margin and a 60 pixel top/bottom margin.

ROKU INTERACTIVE ADS:

With Shopify + Roku, streamers will now be able to purchase any product fulfilled by Shopify right on Roku, America's #1 streaming platform, by simply pressing OK on their Roku remote.

Here is an example of the overlay in action. As you can see, once the viewer hits okay to buy they're taken to a checkout screen wherein they can quickly purchase the item using pre-populated payment information without interrupting the flow of their viewing experience. 

Your number one goal, as stated above and continuously repeated, is to get the viewer to Press Okay to Buy. This technology is relatively new, so Roku is interested in unique ways to tackle this challenge.

Now you can watch and record live TV from anywhere in your house: Tablo TV is a service that enables connection to an antenna to wirelessly stream live and recorded TV to any device connected to your network, all without a subscription. They're bringing this product bundle to Roku viewers at a special reduced price, and with this project, the goal is to create a direct response video that prompts viewers to "Pick Up Your Roku Remote To Purchase On Your TV Screen to take advantage of this special offer."

Using this existing :30 video for the Tablo TV bundle, you'll need to create a :30 video that adheres to Roku's creative best practices, and that also integrates a strong call to action (CTA) leading the viewer to press OK on their Roku remote to purchase the product at the special price. Roku viewers, by purchasing it through their TV, will be able to purchase the full bundle for $99.95, which is normally the price of the device alone. 

You will need to add voiceover throughout the video, but otherwise we don't expect the creative direction of the original video to be drastically altered. You will have liberty to cut whatever parts you need, though, to find the time needed to add in the required CTAs. Roku's best practices call for the CTA to be in the beginning and end, so we expect at least one version to include both. For the alternate version, you might add a third CTA in the middle, or remove either the beginning or end CTA. You may even try two different visual approaches to presenting the CTA.

Note that an interactive overlay will be placed over your video by the Roku team before it's deployed. You don't have to do anything special for this, but it would be helpful to plan your visual arrangement to accommodate the eventual inclusion of this overlay. To clarify, you WILL NOT be editing the overlays, so don't use this as part of your pitch. Check out more information on how the interactive element works, as well as Roku's creative best practices in Background. It's important to note that while you'll be adapting to Roku's creative best practices, you should still adhere to Liquid I.V.'s brand guidelines.

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 2 total video assets.

• One :30 video (16x9)
• One alternate :30 version (16x9) 
• Alternate variations will involve minor editorial changes, such as CTAs, end-card designs, on-screen text copy, voiceover lines, or other minor edits. This will be decided between the selected editor and client during the revisions process.

EXPECTED TIMELINE: HERE

ASSETS: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required  Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the  platform best practices.

• Roku Streaming Services

TARGET AUDIENCE:

• Younger, new household owners who primarily use streaming and do not have a live TV solution.
• Families who watch a lot of TV together and in different rooms.
• TV traditionalists who may only a standard antenna

TONE/FEEL: 

• Approachable
• Authentic
• Conversational
• Confident and authoritative (but not a “know it-all” or too technical)
• Passionate and engaging (good energy but not over-the-top)

EXECUTIONAL MANDATORIES: 

• Messaging can not directly state or compare to cable and satellite TV, or prompt people to “cut the cord.”
• Adhere to Roku's creative best practices.  See the Background/Additional Details section.
• Messaging should communicate that Tablo provides Whole-Home Access and allows you to connect to any TV antenna and your Wi-Fi to watch TV anywhere in your home, or any device; TV, Tablet, or Phone.
• Must include some variation of the CTA "Pick Up Your Roku Remote To Purchase On Your TV Screen to take advantage of this special offer."
• You cannot say that this is an exclusive offer to Roku viewers, however it can be messaged that the standard retail price is $129.95, but special Roku consumer pricing enables people to purchase it for $99.95. 
• DO NOT animate or alter the overlays. You will not be editing or altering the overlays. They are placed on your video AFTER delivery.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• SAMPLE VIDEO (REQUIRED): Utilizing the provided video, please provide a :30 sample video demonstrating your approach to optimizing them for Roku, while integrating the messaging elements outlined in the Executional Mandatories.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES ? SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.