PetHonesty is the market leader in all-natural supplements for dogs. They provide the solution to your dog's ailments, so your dog can live a healthier, happier life!

Their products come in the form of chews, oils and shampoos that address ailments such as anxiety, joint pain, allergies, digestive issues, UTIs, skin and coat, etc... Their top sellers are AllergyImmunity, PureMobility, Senior Hemp Mobility and 10-For-1 Multivitamin.

They believe: If you're going to give your dog a treat, might as well be PetHonesty's treats with benefits!  

REFERENCE MATERIALS FOR INSPIRATION OR TONE: 

• Facebook Ad #1 (Still)

• Facebook Ad #2 (Still)

• Facebook Ad #3 (Social Clip)
• Facebook Ad #4 (Social Clip)

The goal of this project is to create a :30 live-action video that introduces viewers to the PetHonesty brand and their all-natural dog supplements, and ends with a call-to-action driving viewers to their website to view the menu!  

PetHonesty wants to reach dog owners who love their dog like their own [fur] baby! They believe in promoting a healthier, happier life for dogs, and in effect, their owners. As such, they're taking a more holistic approach, so their supplements/chews are not just reactive to a dog's allergies or joint pain, but can be used proactively to help prevent canine ailments before they start.  

Curious about PetHonesty's nutritious treats that help improve your dog's health? Check out PetHonesty's product line of tasty dog chews, like "Allergy Immunity" and "Pure Mobility" to get inspired.

So, who's excited to make a dog video?! Read below to learn more...

DELIVERABLES: Four total deliverables:

• One :30 video (16x9)
• Three alternate :30 versions (16x9). Alternate variations will involve the same characters, locations, and script, and will mostly involve small changes that can be handled in post-production, including changes to CTAs, end-card designs, on-screen text copy, and other minor edits. Additionally, depending on where the creative lands, a version may include a slight variation to the script. This will be decided between the selected producer and client during scripting.

 

TIMELINE:  For the full project timeline please see the Assets section.

 

EXPOSURE:  YouTube. For YouTube TrueView for action best practices please click here.

 

TARGET AUDIENCE: 

• Dog owners who treat their pet like a member of the family / "fur baby". People who want to see their dog be as healthy as possible and are willing to spend money on their wellbeing.
• Primary: Dog Owners // Secondary: Millennial Dog Owners and 45+ Female Dog Owners

TONE:  Happy, healthy, emotional, joyful! Their taglines are: "Healthier Dog, Happier You" or "My dog has never felt better" -- so think about the sentiment behind those statements. They want to be represented as a strong, honest brand that provides high-quality, all natural supplements for dogs.

EXECUTIONAL MANDATORIES:   

• Focus on the ability of PetHonesty's supplements to help you proactively manage your dog's health and get ahead of ailments before they arise.
• You will need to get your "Dog Headshots" approved before getting the greenlight. 
• PetHonesty will send you "AllergyImmunity" and "PureMobility" chews to feature in your video (allow 3-5 days for shipping). 
• Please do NOT include anything in your video that could be seen as "controversial" or that could look like animal abuse in any way.
• Please do NOT show old, sick dogs in your video.
• Please do NOT pitch "before-and-after" concepts (ie: "a sick dog takes PetHonesty and becomes a healthy dog").
• This project is for US-based creators only. 

Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be a U.S. resident and at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.