ViaCord would like to pique the interest of expecting couples to invest in the promise and potential of cord blood and cord tissue banking for the future health of their family.

• ViaCord is part of PerkinElmer, a leading global health company.

• ViaCord offers premium cord blood, cord tissue and genomic testing services for expecting parents and newborns.

• Cord blood is enriched with stem cells that have been used in the treatment of 80+ diseases ranging from cancers to immunodeficiencies. 

• Cord blood is now being used in many clinical trials in the treatment of autism and cerebral palsy. Additionally, it's unknown how many other diseases cord blood could help treat in the future.

• Cord tissue is packed with cells different from those found in cord blood, notable among the many properties of cord tissue are its anti-inflammatory properties. This is the basis of the many trials ranging from arthritis, sports injuries to covid-19.

THOUGHT-STARTERS:

• Build an awareness of what ViaCord is.
• Highlight the importance of the family dynamic.
• Touch on how "simple and seamless" cord blood and cord tissue banking is -- it's not a complicated process, it's not a hassle, it's not painful. Plus, it's "easy, safe and secure."
• It's worth noting how it's a "family investment" because cord blood and cord tissue stem cells can be used for other children in the family too.

REFERENCE VIDEOS FOR INSPIRATION OR TONE: Please review the videos on the ViaCord site to learn more, like:  

• CordBlood 101, Understanding Cord Blood 

The goal of this project is to create a :30 live-action video that introduces viewers to the ViaCord brand, plus informs and inspires expecting parents to take the next step to find out more about cord blood and cord tissue banking with ViaCord.

DELIVERABLES: Four total deliverables:

• One :30 video (16x9)
• Three alternate :30 versions (16x9). Alternate variations will involve the same characters, locations, and script, and will mostly involve small changes that can be handled in post-production, including changes to CTAs, end-card designs, on-screen text copy, and other minor edits. Additionally, depending on where the creative lands, a version may include a slight variation to the script. This will be decided between the selected producer and client during scripting.

 

TIMELINE:  For the full project timeline please see the Assets section.

 

EXPOSURE:  YouTube. For YouTube TrueView for action best practices please click here.

 

TARGET AUDIENCE:  Expecting first-time mothers and fathers truly engaged in making the “right” choices for the pregnancy, the baby and their family’s future. 

TONE:  Empathetic, informative, hopeful & positive!

 

EXECUTIONAL MANDATORIES:   

• Don't be condescending or use fear, shock or guilt in your storytelling.

• Please don't make any claims or benefits that aren't already listed on the ViaCord website, including no brand-specific superiority claims.

• In terms of casting: 

  • Let's show women in a later-stage of pregnancy, since they are typically the ones making the decision. 

  • Let's lean into diverse couples in the age range of 30-35.

• The focus of the video should be cord blood, with cord tissue secondary.

• CALL-TO-ACTION:  Visit viacord.com to learn more.

• DISCLAIMER: Banking cord blood does not guarantee that treatment will work and only a doctor can determine when it can be used. Cord tissue stem cells are not approved for use in treatment, but research is ongoing.

Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.