VIDEO TOPICS & RELEVANT EXPERTS NEEDED:

• How to Identify Baby Reflux Signs and Symptoms (Pediatrician)
• Is My Baby Lactose Intolerant? (Pediatrician)
• Baby Constipation Causes and Remedies (Pediatrician) 
• Safe Sleep for Babies (Pediatrician and Sleep Consultant)
• Post-partum Delivery Recovery Tips - including if you had a c-section (OBGYN)
• How to Give Birth - including best push positions, ways to breathe, etc (OBGYN and Mid-wife)
• What to do When Your Water Breaks and How to Prepare for Giving Birth (OBGYN)
• Should You Breastfeed or Bottlefeed? (Pediatrician and Lactation Consultant)

REFERENCE VIDEOS FOR TONE: 

• Dr. Kyla Smith / Ask a Pediatrician: What is Lactoferrin?
• Dr. Kyla Smith / Ask a Pediatrician: Baby with Colic
• Dr. Kyla Smith / Ask a Pediatrician: Feeding a Baby

As parents, we're always learning, right alongside our babies, and as we grow and explore, we're constantly trying to figure out the best way to feed them, comfort them, and keep them safe. That's why Enfamil has their "Ask a Pediatrician" series, which provides answers to common questions from parents with authoritative, accredited, and relatable experts, so parents can feel confident in the information they're receiving.

 

The goal of the project is to build upon the "Ask a Pediatrician" series with some new live-action "Ask An Expert" or "Ask Us Anything" style videos, just as engaging and informative, but elevated a bit more than the originals. You will ultimately need to produce eight new 2-3 minute episodes of content for this, along with social cutdowns and still images. Since this won't necessarily be a direct extension of "Ask a Pediatrician," you're not locked in the exact same title or format, and you have some degree of creative freedom, though you should not stray too far stylistically in terms of the format or background style. You'll probably want to go with a greenscreen or white cyc. The key to this project though is that you'll need to source 5 accredited experts to serve as talent in your videos. 

Scripts will be provided, and you can find all the video topics in the Background, but the experts should use their own words and anecdotes to make these videos personable and relatable. This is a highly regulated field and your experts will need to be vetted, which includes a background check. It's obviously extremely important that the talent is relatable and engaging too, and someone that parents aged 25-34 can easily connect with, so you'll want to rely on video casting to get a good sense of their screen presence. We anticipate that you'll need a pediatrician and an OBGYN, and you may also consider finding a mid-wife or a lactation consultant. 

We’ll want to ensure consumers know these videos are created by Enfamil, but the videos themselves should be generic educational content, rather than branded advertisements. Social cutdowns should be able to stand on their own, so we expect that they'll present one or two key facts from each episode, and in a way that is relevant to the different social formats. They should not merely be a teaser for the full episode, and you might want to consider relying more on motion graphics or animation here since the focus is on communicating some helpful information quickly.

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 40 total video assets, and 72 stills.

• Eight 2-3 min episodes (16x9)
• Eight :30 cutdowns (9x16, 1x1)
• Eight :15 cutdowns (9x16, 1x1)
• Twenty-four retouched and edited high-res stills, 3 per video (16x9, 9x16, 1x1)
• Closed captioning for all assets.
• All RAW footage and project files.

 

TIMELINE: HERE

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• YouTube
• Enfamil.com
• Enfamil Family Beginnings Mobile App
• Instagram 
• Facebook
• TikTok

 

TARGET AUDIENCE: The target audience is moms and parents between the ages of 20 and 44, but with a particular focus on those who are 25 to 34 years old. They are super knowledgeable, love to plan ahead, and always want to give their baby the best. They do their research and seek advice from family and friends, but they also rely heavily on healthcare professionals.

 

TONE: The tone should be similar to the existing "As a Pediatrician" videos with Dr. Kyla, feeling credible, knowledgeable, authentic, relatable, and informative.

EXECUTIONAL MANDATORIES

• Talent should be an accredited expert (e.g. a board-certified pediatrician, etc.) in the United States, and you should submit their accreditations with your casting. Talent should also fit within the target audience demographics to be relatable to moms, and be authoritative as an expert in their field.
  • The pediatrician must be FAAP
  • The OBGYN must be FACOG
  • Lactation Consultant must be IBCLC
  • Midwife must be certified by the American Midwifery Certification Board
  • Sleep Consultant must have a certification (ie by the Association of Professional Sleep Consultants)
• Talent will be subject to a full background check, including social media. 
• Motion graphics must be a part of your creative approach, although you can shoot your expert in a more stripped-down docu-style manner.
• The client will need to be present on set so plan accordingly in terms of video village, production assistants, and catering. You MUST also provide a live feed of the shoot for feedback.

 
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team. 

Shooting live-action or stop-motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• COVID PROTOCOL (REQUIRED): Please let us know your team’s COVID safety protocols for production. If you’re doing everything yourself, or your team will be working 100% remotely, let us know that this won’t apply. Otherwise, at the very minimum, your safety plan must include information about:
  • What city and state you plan to film in
  • Whether you are filming interiors or exteriors
  • Approximately how many people you plan to have on set
  • How you’ll account for testing, PPE, and distancing on set
  • How you’ll handle talent and backup talent, including any hair, make-up, and wardrobe needs
  • Whether you’ll have a dedicated compliance officer on set
  
  
• HEADSHOTS/CASTING BOARDS (OPTIONAL): Please include expert options who you could cast for this project. You will need to include their background as well as any accreditations they may have.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.